MARKETING SECRETS: অল্প টাকায় কীভাবে মারকেটিং করবেন?

0:00 Money is not the main problem, growth is the Number one problem is giving and only three Ways to Grow a Business Any Business 10 It's much easier for me to give up. Let's look at two things first to bring about growth. There are two growth barriers that need to be broken. The number is to pull the growth lever. Three things for growth: this mindset The most important thing to create for growth is to create Growth can be a powerful thing. Structured It's Not Chaotic is a big deal. There are some underrated things that Bringing massive amounts of growth Think Big, Dream Big, Start Big. Small and start now I am right. How and where to reach the audience When will I reach these two? If we can solve the problem, Entrepreneurs have many problems to solve. A secret is revealed today.

0:46 I will do what I have never told anyone before. Mark Anupam Mallick is a businessman. Strategy Consultant Corporate Trainer Doctoral Researcher Teacher Writer And he is currently a software engineer. International Software Company Code Country Lead of Crafters International Serving as Off Business Services At the same time, he is the first in Bangladesh to Conversion Focused Martech Business Strategy Consulting Firm IDN Many founders of consulting Experienced Anupam Mallick Early in your career, such as Fortune 500 He did programming for the company as well. In addition to its own business, various global And for local organizations Consultancy with corporate training He has written three books so far. Time Machine is the best for time management.

1:32 Seller Smart Marketing and the Growth Code also does various things in his spare time. Also as a part-time lecturer at the university Today's episode of the Two Senses podcast works Episode guest Mark Anupam Mallik brother, there is a statistic. Which means that 90 to 96% is somewhere around 90. Where did I get 96 that is 90 to 96%? When businesses fail, it means that I Doing business My success rate or being successful The rate is four to 10%, which means I failed. Those who catch a younger person now have a better chance of doing it. Businessman, small entrepreneur, his fund is low. There are many limitations in many places.

2:19 There are limitations. There are limitations. What are we like? Are there any growth hacks or techniques? There is a small entrepreneur who If it works in business, it's a lot. He can get a big output, okay, so I The first thing I will say is that it is a myth. We have to bust out of Bangladesh. There is a myth everywhere that Why do businesses fail and what should be done? Okay, money is not the main problem, okay, money. It's not the main problem as many people say. Startup funding is these things and It's not happening, no, this is wrong, right, growth is happening. The Number One Problem for Any Business is Money Growth is not the main problem.

3:05 If the number one problem is money problems If it were, many of our worlds would be There are startups that are worth thousands of dollars. Million dollars or thousands of dollars million If they received funding in dollars, Why aren't they successful if money is the only thing? It would have solved the business, so why not? The problem is that it is not successful. They say startup, they say business, they don't know that How to grow, so grow make If you make sure, I'll make sure everything else is made sure. Let me give him an example. Yes, this. That there is a cup in front of me, there is coffee here. Okay, now I thought that in this This is my cup. I'll pour more coffee into this. Am I more than what is in the cup? I can't pour it, no, no, I can't, so I'm Capacity is something like this, if I think about it

3:50 I will earn more from this. It's not possible to bring in more money now if I I say that I have another one from this one. I'll bring a bigger mug and then I'll put more in it. I can make more money, I can do more. So what do I need? Actually, I need growth. I need to grow I need to grow If I go from here, if I go from here If I make a swimming pool, I will make a bucket from it. If I were to go to the sea, I would... So if I ever try to do that, I am very disappointed with the current situation. I'll earn money, but it won't be like that. Whenever business comes to focus, I I will earn money then but he will not do it anymore. Can't, but if his primary focus is Maybe I need to solve my growth problem. I call it growth problem number one. The problem is okay, but the growth problem is this.

4:36 I need to solve this problem, how can I do it fast? I will grow, give me the problem, it will be solved, brother. He talked about a great trap that we So I do business to earn money. You are not saying that you are the first to grow. Okay, brother, do it on purpose. I accepted the auction for a while. But for this growth, I am in business. How do I do it, that is, how will I bring growth? So that's the second issue. First of all, people need to understand. I can't believe that I'm actually number one. The problem is that growth thinks the money is mine. Problem yes that is also a problem but growth is The number one is now becoming number two. How do I bring this up? That is the question. The same thing happened again in that place. In the market and among our entrepreneurs Among those who are working in business There is a massive misconception, okay?

5:22 What is the misconception that thinking is for growth? Either try different growth hacking techniques Two techniques here and there. If you apply these two techniques It seems like they are all in one place. Going to a training to learn something Try another YouTube video. Read a blog article trying to see Ask this, brother, I have two ideas. Here are three things for growth: The mindset must be created from the previous mindset. Think about these three things, leaving everything else aside. Number one thing to do is growth. Structure Thing It's Not Chaotic number two is about growth. Framework knot gauge Work and number three is growth. A Journey, so let me explain a little bit. Yeah, so the first thing I said is that growth is This structure is few and far between.

6:10 After starting, he also gave a After working for two days, someone else does the same thing. Listening closely, taking an idea from another person Whoever takes another one, it will never work for you. Have to think about me step by step. We have to proceed according to the method, now the problem is arising. Why aren't those who are successful getting the method? Businessmen who have successful businesses Scribble That Code But Will Never Share it with people we listen to. Those things that people have But those who are doing successful business don't know. They keep it a secret. Don't give a damn about business. Hundreds of Thousands of Interconnected technique is this thing. If you can connect, it will be a structure. Counting number one number two said it

6:55 It's About Framework Not Guesswork Many people hear that what is done in our country He has done a business in Bangladesh. Amazon has started its e-commerce business. E-commerce business is booming. E-commerce is big when a certain company comes to Bangladesh. It's done, so I'm also an e-commerce I do business and don't see who is behind it. There is a framework and a funnel that we When I come back to my country, I see that Daraz is 70% Amazon is offering a discount of 70% So I also give a discount, but... Don't you see that behind this is a whole There is a framework for that 70% of people. After being introduced into that ecosystem, What other products are continuously OK? This guy is sending emails to sell products to him. But I miss the thing whenever this happens. The framework is missing this one thing. A funnel or an offer is only working when it is done. No, number three is Growth is the Journey.

7:40 So I'll apply a method and do it. I'll stay for a long time, but it won't be like that. Our biggest takeaway from growth hacking There is a misconception that growth hacking is I think that viral growth is a thing. What will I do if one of my videos goes viral? I feel like I've grown a whole lot bigger. Virality is a process we use on Twitter. There was a thing on Twitter once that The Oreo Oreo biscuit was a The Super Bowl is happening in this Super Bowl. The power went out suddenly in America, but The Super Bowl is the most famous means we, like I saw the World Cup at that time. When the power went out, Oreo immediately Added that you can dunk in the dark That means you can eat in the dark. People are saying things like that. How do you get out your mobile phone if the power goes out?

8:27 At that time, he was taking out his mobile phone and pressing Twitter is coming up with something like this and so much more. Connected Timing This has gone viral Now we try so hard, it seems I also want a viral campaign like this. I have to make it. They try it but it is not. The virality is what makes it so it was in. Plan to have the contents ready at the time. It's leaving the thing hanging. But what if they stop making it after that? What if they give? They have to create. Content The Next Day As Well So That viral thing that is going viral in our country How to go viral, but before going viral 100 viral posts followed by 100 of these content But things are disappearing wonderfully. So growth is like this, if you do one thing, it will happen. No, before that, 99, after that, 99, one after that. It will all come together again, that's it. That's how it works bro, you're a little Can you give some examples in Bangladesh?

9:13 Those are very proper growth hacks. Or growth is following such strategies. Companies in Bangladesh generally mean Growth hacking is still being adopted. I can't do it, but that's why. When I thought about my doctoral topic When I went to IB to do my doctorate, I am taking the subject Growth Hacking and Startup is another background behind it. Yes, I will tell you later why in Bangladesh. Actually, startup growth hacking is a bit We'll get to that different topic later, but... Companies in Bangladesh that are doing growth hacking It seems to me that it is very different from what is being worked on. Good company and behind this but actually A founder needs to have a passion, Sohag. Brother, you are so passionate about growth hacking. I was talking to Sohag Bhai that day. He was saying that when he was starting out, he had some books. Yes, they are getting very dirty with it.

9:59 And after reading it over and over again, then he He then took everyone on his team and taught them. They applied, let's say, a technique. I have a book about my growth. In the book I wrote what is new to me. If we go to buy books in all sorts of ways, I'll see if I can find a book with it later. Things are written, check back later. Many people want to know what's going on in this, I'm a book. I've taken out three, so many people come and say that it's a little bit. Give a demo of the book. Yes, what's inside the book? I want to see the schedule. So now I'm a human. Should I give it one by one or is that so different? Clicking brings up beautiful things, so I am mine. I'll give you 30-40 pages there for anyone who reads. Read the table of contents and read the content inside. Things are like that when they first brought it. This type of sea more in the American style outside I used something and then I saw that Please give it a few clicks and check back later.

10:46 Give this to people in massive form. The reading started and the cell grew another We have to keep that in mind. What happens when incremental things happen? But then, small things become a lot. The first thing I have is my first. Maybe I'm selling for 100 taka. I want to be very profitable, but I don't have to go 200 rupees next. Incremental three bucks four bucks five Money is the only thing that makes a business different. Makes an unsuccessful and If you break up with the successful one a little bit, He would say if I said that I had a sense of humor Podcast Nafis Salim Yes Nafis What's Up There's an Impact Academy there. A student comes and enrolls in a course. Conducting content creation boot camp Now look at this content creation. What is the price of this bootcap?

11:31 Pricing is around 10 to 20k 10 to 20 Who did I catch? I was 20 years old. Now this is 20 years old. I want to grow my business. I will make a profit but from my 20k. There is no need to go to 40k immediately. Out of 20k, maybe I have 10000 taka. Words of wisdom Acquisition hardship Ginger goods It's coming, so I have 50%, so if I go there After 20, I can increase it by 10% and get 2000 taka. I can increase this 2000 rupees but I Pure profit then but my pain but If 1000 people contribute this 2000 taka, That money is the difference between you and me. Struggling or We Are Fine vs. We We have so many things we can do so many things. Things We Can Invest We Can Bring Lot More People and This Kind of Things That 10% But it matters massively in business.

12:19 I would say that in any business, Before growth, I said that one is two. If you don't have technique, give me some structure. I have to understand why I'm returning to this place. I'm coming to Bangladesh to put this perception to rest. Trying to make you holistic Look, I'm talking a little big here. There is a gentleman named Abraham. The world's most famous business Strategist So J Abraham says Only Three Ways to Grow Any Business So we often think about 100 or 500. Life becomes easier when it's not like this. Going to increase three things number one The number of clients is number two. Increase average transaction value Number three increases. Frequency has never been so easy. What would I do first if I had 100?

13:05 There are customers, how can I bring 200? The number two is that 200 people are doing the job. Size or if there are 100 people, if they are 1000 How can I make it 1200 if I buy it with money? This is the number given to an existing customer. If it's two and you get it from me twice a year, How can I buy it three times? It's really easy, now I'm in the backcountry. Where do I go to do these three things? Where and what is needed for growth hacking? I have to make this fit, not me. I thought I'd do some growth hacking. It's heating, let's plan between these three. That's okay, so for the first one, I I made five plans, five for the next one. I planned five for the next one. I planned that this business is simple. Simple but we have those two little things If it doesn't work, I don't understand where it is. That's it number of customers. I understand that it needs to be increased, brother. Without seeing it, it looks like a funnel to me. It seems like it's a funnel, meaning it's a number off.

13:54 I will increase the number of customers and they will come to me. How to sell a little more and Why should I give him more slowly? I'm a recurring brother, since I'm I see a funnel in your eyes, you look a little I will make the funnel clearer for us. But everything I say is... Connected is why, but I'm saying it first. A framework not a guess work yes right So this is the framework funnel that is coming. This is a final, isn't it? Let me explain the first three a little. What if I increase the number of customers now? When I don't have the other two in mind. But I think it's not worth spending two taka more. If I do, I will cause trouble to the customer. I will not serve this type of stuff. When I know that I have two more to go What should I do now that there is a stage? What can I do to attract customers? Can bring we say two things one Being a lead magnet is another word for trip. These two things we use are lead.

14:40 Is a magnet a lead magnet? Without taking any money from him The email address used to collect the information Be it a mobile number, whoever it may be, I can reach him directly later. Because a lot of people come to my website. Many people visit my Facebook page. I see many people sending me messages. But can I correct him? How can something be valuable? I gave him the information and he reached out to me again. I did the trip war thing, what trip? The word thing is my product. There will be something in there that people will take. Let me give you an example: when I was in 2013-14 I launched an e-commerce business around 2016. E-commerce is very popular in Bangladesh now. Time is a big problem with e-commerce. It happened that at that time I did these things. But I learned to apply it a little.

15:26 I tried to be a little foreign to Bangladesh. I'll just apply the stuff and see what happens. That's why I can now say it confidently. Then what did I do that was physical? How do I give the product to Tripper now? So I saw that the jewelry item I I brought it. Okay, I'm at my job. I also do this business then. A ring was found among the jewelry. A lot of people like him, but that's the price. It was 150 rupees. Okay, I'll give it 150. I would sell this ring for 70 rupees. I paid 150 for this ring in the market. No one would take less than 200 rupees, but this is 150. I'm talking about a ring of money, but it's 500 taka. I'm not talking about the product when it's 70 taka. I'm telling you, when everyone sees this, it costs 70 taka. Is it actually 70 taka? Is the quality really good for the price of 70 taka? I say yes when they say it. Now it's 70 taka when I order. He gave it then but he didn't give 70 rupees then.

16:13 But I'm the average person for the second. Order value I am saying that if yours is 600 Pay more and delivery will be free. There is now by purchasing this ring before Many people buy products from me. No, those who couldn't make decisions were like that. People bought from me for the first time. When he sees my service as good after the purchase When my quality gets better I keep getting calls from you, so I'm going to trip. War is fine and if I have 100 I wish there were 100 products here. Let me clarify what many people think about trip war. Discount 20% flat on all products I will give a discount, I have two of my top sellers. I have chosen the product and paid. Number two is the average order value. How to make it when we were told that When the ring goes, I am a bundle. I'm probably doing the right thing, that average order. I'm saying value when he messages me.

16:58 Then I say something with it. This is how Kino So is being increased. Average order value in many places One thing that can be increased is when someone orders If you give him something at that time, For example, someone asked me for ৳1000. Money is buying things, a small growth. Hacking is a small thing that you write down. Just buy this in one click for 100 taka. Add me when someone wants something. But he doesn't just want that, he wants that. There are many things around, such as The person taking the course needs one. It would be better if it was an e-book, but I will watch the course as well. Can I pay ৳60 or is it free if I pay ৳100? I gave you this ৳100 piece of money. So I have no problem without this problem then. This ৳100 is a lot of money for me. It's happening and this money is pure profit. I mean, after that ৳1000, this ৳100, but Makes a Lot of Difference Because

17:45 The first ৳1000 was my profit, the next ৳100 was my profit. That's ৳100 but my profit is ৳1000. I was making a profit of ৳100, but I made a profit of ৳1100. Doing the profit is double it makes all The Difference in the World Number three was number three. How do I increase the frequency then? You should see this product of mine. They are taking other people, they have other needs too. How can I make his other needs more I can satisfy you, so that's relevant. Product Courses Materials such as I When my digital marketing mastery I brought the course because people said it was I want to learn advanced things then. I said that okay I will do it live. I have little time for training, I do it once a year. I'll do it but it will be much more pricey. Everything So This is an additional product and

18:31 I was a service provider that day. I was telling someone like that in training that This is how e-commerce is done by selling ghee. Very popular organic food in Bangladesh He sells it and does this thing like this. I didn't think about it, so that's 1000-1200 taka. I am selling ghee for 1600 taka per kg. He said, "Brother, what is 50 thousand in ghee?" It is possible to sell some of the money and increase it further. It's possible, I say, of course it's possible. You first. Think you will sell for 50 rupees this time you Decide what to do He came with Anne Idea with in one day, okay, do you know? Can you guess what the idea is? Saying that I am only a day away, only so long away I used to just be two, now I will do be two. People only start to think when they Want to yes I will when I want yes I will The thing I'm looking for is right, that's what I'm looking for.

19:17 If it catches your eye, it will catch your eye. I never thought about it until now. I was listening to a story about Pathao, yes. I think Pathaway was the head of HR at the time. Sifat was saying one day, "Send me the bike." They bring it first, they start small. Yes, then when they make it a little bigger Started Thinking received funding. We will give 10,000 rights every day to this one. They advertise in the paper and Their plan was to kill us humans. I'll buy them a motorcycle and they'll ride it like this. A model When they got a huge funding Then they said no, I don't have 10,000 rights. Actually, it's like giving away 100,000 rights per day. Capacity building is not a question now. Should I buy so many bikes for people? Then they sat up all night thinking. Started What Will Do and Give That The idea came to me that I need to do something.

20:04 That means people will have to be outsourced. He will change my model with his bike. The pricing model will change now. Everyone will say, "Brother, we all know this." No Now Dident No 2015 Right in 15 you didn't know okay That changes everything so this is what happens when We think a lot of the time, we think that I'll double the growth, okay, I'll do it by 50%. I will increase it by 10%, but remember when We want to increase 10 times that is easier. Give Doing 5% It is Always It is Only In business or in personal life, that Whenever I think about something true, I feel a little I'll grow this one, it's like a water plant. Then I will try to keep quiet. Pay two taka less than the customer. Customer service is a little lacking here.

20:50 A little money down, a little money down, two. I can raise money when I think about it. I have to multiply by 10, then my mind is open. It will be over, my mind will be open. Then I will look at the big picture and I will Bring ideas from the giver of my model Will change my pricing strategy? Change my game will be the change you have to Play the right game, you have to change the game. If I were to play the same game in the market, I would say that I will do a lot of things, you have to have. To play different games at different levels You have to play a different game, that's how it is. So you're saying that ten Xs are done, huh? It is much easier to give two Xs than to give ten Xs. It is much easier to do than to do X. Wow, I'm sending this place. Please send me the example I gave you. There is funding, bro, not everyone is a startup these days. And I am the SME brother of all of us, where

21:35 We bootstrap ourselves. I have to do everything with money. In the case of what and some ways which We can do 10x through these many Nothing is mentioned but where we are Bootstrapping funding with few resources Very limited, how can I do this place? It might be possible if something like this happens, but We have this growth hacking thing. We are talking about why growth hacking is coming, I don't have money, but I want to do it 10 times. What can I do? I want the best example if I Here it is that when Dropbox It's now a very well-known big name in the world. Companies have a lot of funding when they first Coming then, Deera and small startups and In the market, like Google, like Alphabet A billion dollars is less than a trillion. There is a billion dollar company, Dropbox.

22:20 How to fight with Google Drive What they did was that they were a referral. The system gave it to me quickly and it's fine. If you don't accept it first, then refer someone else. Do that, I was doing that, I was doing that. I was in the USA doing this at the time, I think I Even when I was young, I did it even more. I'm talking about 10 years ago, because now I Buy Google Drive space with money Okay, I don't feel the same anymore, but that time. I see that it's okay to give 250, another 250. If we both refer, it's okay, I'm telling you, friend. You a little I'm doing this, but he had money. No, another example is ours. Airbnb is a very big company today. I know they did the same when it came to RBNB. Thing is showing them that I don't have much money. That I will do a lot of advertising. I'll do something, but that one is 10 times bigger.

23:05 I wanted to be, but then the idea changed. So what everyone does is what everyone does. Maybe post a little on social media? They're calling people and doing this. Not scalable, so whatever he did was a crack. The list was a place where there were many Other things that people buy Why are they calling it growth hacking? They've found a gap there somehow. They made a cross connection between that one. The product is made by RBNB. So many people from there on the crack list Huge amounts are starting to come in so this is How to do the same thing without a lot of money Yahoo! It's trying to tell a lot of people at first. It would be nice to see the from written at the bottom of the email. Yahoo iPhone used to do this, right? Send from my iPhone this is this Now that the things are done, I'd say the iPhone is big or

23:52 Yahoo has grown and is no longer there, but But the Airbnb brothers are such small people. Think about things a little and make them your own. How do I get out of this place? The work I can do is just one times two. The quality is not good, but it was seen from here. 10 times 20 times or 100 times they grow Go with it. I was just reading this book, bro. This is becoming one of my favorite chapters. You are talking about growth leverage. Are there any things that are one thing? I mean, it will give the business a lot of leverage. The less input you give, the more output you will get. If it's for the audience's sake, He would say it a little bit, I think it would be very beneficial. People will be like, I see two things, one To bring about growth, growth comes first.

24:38 Barriers to be broken are number two. Growth Liverpool must overcome barriers Breaking means that some of my things If I want to move forward without solving it, then I can never come like that, Tim. It could be a technology problem. Give me the growth lever because I I've been working on growth for a long time. There are many different types of businesses. Does anyone in our country try things? Very hardworking, very close to the entrepreneur. I mean we appreciate that 18 hours 20 hours Butt has been working for 16 hours on these tasks. Of course we are not discouraging you, but do it. There should be something that is a little will bring much more impact to the work and Then I thought about what to say and That reminds me of Archimedes. It turns out that Archimedes was saying something that

25:23 Give me a lever and a fulcrum. Let me move the world. I can move it, I can move it, it's my liver. That kind of powerful thing is so growth. To be the most powerful thing to bring Can Growth Liver So What Is Growth Liver Growth Liver is some such strategies Which has little impact on my business. A small amount of pressure causes a huge amount of It can burst and come out in this book. As I write about 11 growth levers Okay, I'm telling you, these growth levers are... If you can pull it, hold it one by one. You might get a huge amount of Results are like a growth lever. Offer We will talk about the offer. The thing about the offer is that if I do a lot of work

26:10 I'm fixing it a little here, I'm fixing it a little there. I'm fixing it, I'm telling this, I'm telling that, but that's it. If I don't run around for months, An offer after sitting for two days in a cool head Design That Will Give You Ten Times Many things have an impact. Use Growth Lever I've been running all day. I'm fixing the supply chain all day long. At the end of the day, It's not possible to reduce it a little by making a lot of effort. I can't, but that kind of offer is where I may be accompanied by a large number of people. So that kind of things and growth will come. I'm talking about the liver so 11 growth liver. I gave an example, what else? Businesses and entrepreneurs or To figure out brand prediction It will be that somewhere in my business I Maximum output at minimum pressure

26:56 I can bring you a story about Pathao. I was saying that if I buy 10,000 bikes, If I want 10000 if I Transportation Everyday Want a Ride So maybe I should buy a bike and do something. I can only enroll riders, but When I want to make a million, I will be so I can buy a bike and ride 100,000 times a day. I want to do 100,000 rides a day, then I will. I can't do that, so that growth lever is this. Changing the model itself, I will buy a bike. No, I'll just make an app. Enroll them, they will have their bikes and they will leave on their own. Okay, brother, when I'm like them, How did you come up with a very nice strategy? I understand the strategy I'm taking. Right, am I making a good or bad mistake? I'm doing it, so first I have to do it a little.

27:42 You have to look at the business. We were discussing assessment. That you have to look a little in any places. Because every business is different. But which one is actually effective for me? It may not be for another, but for me. I'll try to understand a little bit. I tried the thing twice before. I was really good at it, but I stopped later. I didn't do it, I stopped or I The industry around me is my What can I see in the industry? It's working well, but I'm not doing these things. I have to apply after doing this. We talk a lot about growth hacking. I often say that growth hacking is something that many people Thinks that it seems like a technique If you do, many things will become no growth. Hacking We If I Since Growth I'm doing research on hacking, Doctor. Researching growth hacking in IBA

28:27 Its fundamentals are rapid. Fire Method You are five every week. Five implements to come up with ideas I'll keep whatever I have next week. There's no magic here, you'll do five. I suddenly have a strategy from the sky. It will come and be tomorrow, I will become a big man. Five things I need to do right to grow my business You have to test it and see which one. If I don't have capacity, if I don't have five I'll do two, but again growth is Structured It's Not Chaotic Suddenly a A structured approach will not work. I have to move forward. Am I too old to do this? I think, brother, that I think that the first 100 customers, a business is the first 100 I started today, Hmm First One. Customer First 10 Customer First 100 customers first 1000 everyone but this

29:14 Airbnb started with Journey. Everyone says Dropbox, but this one But we all start with the customer. We who are in business, this journey is not for us. I would like to know a little bit about this from you. That one to ten is okay to first 100 to First Thousand And I am so sorry for your question. There are three different things in you. What you are saying is one to ten, I am three. Before I go to the numbers, let me say two things. Okay, the first thing is that I started I don't want to do these things here. One thing I always say is think big. But what it can't do is think. Dream Big, Start Big, End Small Start Now I say again, yes, think big and dream big. Big but start small and start now

30:00 Growth requires perfection only. Ask for Action Many people say that I am not perfect. No, how can I do that? I don't have it. I don't have this background, that's mine. I have no background, I don't have this money. That money is not there, remember where you started. And with what you have, because what you Have is already enough, this thing is this. We need to create the mindset. We have to do it ourselves and others too. These things must be taught, Major Growth. Barriers are why we can start No we Listen to the story of successful Facebook and Google I hear stories about how they started funding from a young age. A trillion dollar business after getting a cold snap I hear they have gone to Bangladesh and we are a little worried. This mindset needs to change. Startup funding in Bangladesh This mindset is a little bit of a

30:49 To the new founders coming from Startup funding startups need to come out Get out of the mentality and do some business. The mentality needs to grow because Bangladesh We have tried this in the country. European-American style investment Or did they bring these things? Work is okay in the middle of 2021-22. At one time, some very big funding was being pulled. There has been a lot of talk in the media about the upcoming We too, when we work with startups We have also inspired many people to give what they want. The only flashy thing was that it was so many millions. How did they get the dollars and then bring growth? If they don't bring it, there won't be any funds from then on. Because the growth barrier in our country I have them to send money to Bangladesh. There is a system, but there is no system to get out. If you give to startup funding, you will get money. How can that regulatory system work? So there's no one who will fund it.

31:36 Startups for various reasons like this But it's not growing so it's not coming to Bangladesh. The most successful proven model so far is the OE 50. Years ago, like Akiz, then who else? There were large groups who There was Anwar Bashundhara, they are successful. Started small and grew so big This mentality, this mentality exists. Who will be the backbone of the American economy? Startups are the backbone of America's economy. It's happening in their Esmir area. Neighborhood in the neighborhood million dollars Doing business like a normal person in the morning Goes to a small grocery store Five is working, ten is working, returning from business. They know how to do business. We have to make a profit, so we have to do it.

32:22 I'm thinking about starting a startup, and I'm very We have to bring in funding, we will do it with his money. I'll grow it up and then sell it or something. There will be one between us from then on. Profit Mindset or this thing is working No, no, I'm just a customer. Customer five Customer 10 Customer How do I do it whenever I think I'm funding? When I bring it, I am absolutely 1000. I will bring in customers, grow aggressively, then There are many such companies in Bangladesh and World Wide Failed But When I I will think about profit first. I will do a first 10 customer survey. A difficult journey, absolutely one of mine. Product is validated in a market. You Don't Need to Go to 20 People This is why I said that we think big. I'll become an Amazon, but you're the one Your Amazon for the first ten customers

33:07 Nothing needs to happen, you just go. Your friend list is just doing it now. In an era where I have minimal social media These are the first 10 products for these people. How to validate 100 after 10 o'clock? I'll keep growing when I get those 10 I have received references from 10 people. Bought some of their content from them. I'll add 10 more with some of their validation. Let people know that social media is a very Powerful place so I'm a little content Let's start generating organically now. There are many digital tools, so some We have to go to paid now okay So I do organic and in organic. I'm doing this game of 10 to 100. The first 10 games of this game are 100 games. The channels don't come on while I'm playing. What happens when you touch something? What happens when you touch something?

33:54 Maybe the game is 100 to 200 but that's it The road itself tells me that I'm sitting at zero and going 500. I can't do it, John, sit at zero and get 10. I have to plan it, then I will understand. Can I go from zero to 500 in a game? And the game of going from 500 to 5000 is safe. The game is not the same, it's a big thing for us Creating a barrier is what CEO mentality means everyone wants to be CEO The company is opening today on Day One, all alone. He becomes the CEO himself, but when I did Then I'm already doing an International Job International I already had a job at the company. I'm doing this when I opened my e-commerce with Some friends Then I reply to each customer. I myself have spent thousands of hours awake at night. Reply to do business in Bangladesh Everyone should remember one thing when they go. Today I do strategy consulting.

34:41 Until today, I am not the owner of any company or No one came and told me that I was a target. Audience Small business for 18 crore people If you start selling eggs, 180 million people will buy them. Okay, any business, whatever it is, but The problem is they don't know where to go. Find Two People Right Way or How to Do It Two are the challenges: there is no human crisis. There is no customer crisis. I am the one who is 10. I couldn't sell it for money and that's why I paid 100. Money can save him from anything else. Going means I'm the right audience. How to reach and where to go and when to go I will reach out if these two problems are resolved. It can be given to our entrepreneurs. Many problems are solved for us. The only thing being taught in the country is startups. How to pitch, pitch, pitch, pitch this

35:27 We are lying about the thing, but those two You really need to learn things a little better. This means that for 2025 M marketing you If you give me two or three things, As you were saying, Dera and the Three Things There are two things that will change in marketing in 2025. So if you give me something like that, I can say yes to three certain things. One thing we're seeing a lot of right now and Which I recommend to many, especially For entrepreneurs, that's marketing through Personal Brand This is Very Important now, because now we From digital ads to everything People are having a hard time now. Can't just buy the product because Soy Soy E-commerce is six Soy Edutech is all six Sixty-six people are now people, but that's theirs. The personal brand or the person who

36:13 The saying goes, "This is it and this is but." Fact Look at Bangladesh's Top Edutech You look at the companies. Top small e-commerce sites in Bangladesh Yes, we left out the big ones in Bangladesh. Not so big, those who are a little bit smaller, 30 in a month There are also 50 lakh or 10 lakh people who sell They are doing it as a personal brand. They started selling it on Facebook. They are living at face value. The product is also available from others, but Will buy from that lady or another? I won't go anywhere because I'm not even close to this sister. This place is trust number one. This is number two, many people now understand. I can't figure out how to do a boot start. To depend a bit more on AI Well now we So talking about AI is very complicated.

36:58 It becomes necessary to have a more complex discussion. No, the thing is, when the switch was invented It's done, but we didn't go to learn. How does the switch mechanism work? I am in the room. I press it in and it works, so what does AI actually do? We all have so much to do, whether we work or not. You don't need to know me, just know me. It must be that Facebook AI integrated it. Google on its Ads Manager platform I've done all the other platforms. How can I utilize this knowledge? I need to be updated very soon. But okay, so AI related tools These things are being brought. We need to learn very quickly, thirdly. I'm into a bit of traditional stuff. Let's go back to the smart way we are in the digital age. Well, I think our era is classic.

37:46 The items are as we say that the offer is made. If you don't understand these things, you will have to move forward. It will be almost like a tea party. I'm trying, but I'm not getting any better. You need to learn the basic fundamentals. Things to learn number four this 2025 In 2019, again, this is digital digital digital Go back to more channels Traditional and Everything so I would say that the channel is like this The word is much more impactful because Digital is so much saturated so much Add it's so much noise so that's all. Run a Facebook ad. Boosting my and the customer's attention I can't pull it, so what does that channel mean? Whatever other channels I have, it can be When I was sending him a packet,

38:32 Maybe there's something in the packet or I might be in a group conversation. I'm building a community, maybe physically. Maybe I'll arrange a meetup. Doing a webinar on Depending on Business E-commerce will be a way to conduct online courses But find another way to do it in Edutech. What can I do? I might use linkedin. Might use TikTok and not just digital. Becoming Most Important Not Only Digital Brother, I want to make an irresistible offer. I have a business or our audience who We are seeing SME entrepreneurs How to create an irresistible offer Pay for our product or our service. No, that's the first of all what we Have to understand offer is not Equal to The discount is the biggest in Bangladesh.

39:19 The mistake is 75% 50%, there is no end to this offer. Means it's package is this thing The package may also include a discount. But there will be other things, so it's an offer. I need to keep this package in mind. The customer only wants one product. Or some of its surrounds. So it's a commodity when I get this I'm selling the glass. This is a commodity right. But when I do something else with it, We sell that's a different thing, like Let me give you an example that my second The book that was a smart marketing piece The Bachelor and what's new this year is The I am with Growth Code Smart Marketing Wanted to Give Something Else Book is a Book There is a value in itself but how to make it It's a bit more like offering okay so there I am. What I did was to be smart in that place.

40:06 In the marketing book I saw that what My students want to be smart. What does he need with a marketing book since If they're doing marketing, they're a little digital. Marketing wants to learn these things, so I Facebook among existing products There is a course called AdS Master. The course is very popular, even in 10 minutes. But the fact that I have this course means that Now is a very popular course in Bangladesh. I made the offer if you want this book. Why is it? There is a discount discount too. From various platforms Besides, I will tell you this from my place. I will give you the course coupon for free, it's 4000. Money Course Now I Made That Offer and I'll give you some more things with this. I will give physical items like the Same Thing. After doing this I saw that Alex Hormoji, you all know us a lot before. I was talking to him, he really liked me, but this

40:52 From the book of the master of the offer but We learned that the launch of the book was called 100. After the million leads offer and it's massive I'm watching this campaign. An aspiration has been created in Bangladesh books But this one Conversational marketing doesn't work that way. To me, I'm a marketer, so I am. Actually, I'm not a writer, I'm a business person. I am a business strategist so I I said I was writing a book, but this one How can I bring it like this? The third book is the new book that came out this year. With this Growth Code, I have an offer like this. I made it and I wanted to make this. An irresistible offer I don't know how to do it And I want to show people this is possible. And how to do it because I'll just say that Spelling but I didn't give my homework. Talk Right What I Speak

41:37 If I don't do this or if I say no Then it won't happen. So then I said that this I'll bring an offer with the book. Is there anything I can do with this offer? Basically The offer I am bringing here is what I I'm naming the most incredible free gift. No one has ever done this to a book. And this is what I learned from Hormoji I learned a few more things from you. Then I'm writing a book that What he really needs is a book to learn growth. You will gain a lot of knowledge by reading this. I have no idea what you are talking about. No doubt about it, but since I am I do strategic consultancy. I do consultancy for my customers. A systematic approach to growth You've been through this process for so long. You are discussing something with me. That I am very focused on the framework. Since the framework is the framework I do consultancy. Maxine always said, "What did I do?"

42:25 For my customers, for my clients. I created an assessment for when I go to someone when they say I need growth. Then what really needs to be done is growth, now I If you ask 100 people, 100 will say the same thing. Do customer acquisition and tell them about discounts. Give this is not the process you have to have What is his problem? He needs to understand. Is it necessary to do a growth assessment? What if we go to the doctor? On the first day, they give medicine for fever. Do the diagnostics first. This diagnostic needs to be done. Only then will it become clear what needs to be done. So I made an assessment like this. I saw that people would read my book. They are about growth. Seriously, that's why they're reading this book. So this tool is my premium. For the client I am thinking that this is me Create my website tool for ৳10000 My clients are already asking me to do this. 100 means thousands of dollars are being paid.

43:11 I gave them an additional tool that I used to do it manually for three months, six months, or one I've been working on this tool for months. I made it like it would take five, seven, 10 minutes. I told this tool to be completed. I will give it away for free to anyone who buys the book. I will give him the first thing worth ৳10000. Free number to me, I saw that, okay. Among those who will read this book of mine, Many people are also into marketing or these things. I want to learn because now many people in Bangladesh So, here is my most popular course. Digital Marketing Mastery ৳10000 Taka Which we've talked about a few times on this podcast. I said this is a very popular hot cake of mine. I told this course that with this book I'll give this one away for free, then another one. The thing I thought I would do with this book is What I wrote inside is strategic. I've talked a lot about frameworks, but But there are many strategies inside this book. It's not possible to provide a framework, okay?

43:57 So this is a focus, a strategic one. Framework is a book, but I want it to be Strategic Framework for People To learn more about me, I So I thought, I'll write another book and this one Not physical, I'll write an e-book. Like people can get it very easily and This will have a price, but this book is for those who I will buy that book as a companion for them. I'll give it for free and oh my God, it's okay, so these are all I thought about another thing. After reading this book, many people The question arises, how am I making the offer? I'm wondering what people want from other people. Many questions will come up in the meantime, so and questions. You won't find the answer after you come. What I need to do is take a two-day I will challenge the Life Growth Code and that's okay. So he will come there, I am this book. I'll say it again later, but

44:43 We saw one thing, reading a book, then Hearing that again has more impact. He helps me a lot and he helps me a lot. Can you answer the question, I'll answer this too. I added it to you, it means you are one. It's not a book, it's a package. The package and Sajjad have the book in their hands. Sajjad, give me a book, it's something interesting. I see these things are online, yes. Some of these will have some coupons in them. Here is the book, look at the people who are buying it. There are some coupons. If you get this, that coupon. If you scan, just scan the QR code and You can enter, you can get, you can get more out of everything. You have to give something to make the offer resale. What's the point of all this being virtual? He will go online and do it with a book. How do people bookmark something? I have a framework, one keeps. This is the book of the Seven Element Growth Code. I won't always carry him around like this. I made a bookmark for him and gave him this thing.

45:30 You can put it on the table in front of his eyes. It may be okay and people are like this when When he gets the thing in his hand, he opens the book and then he It also takes pictures and takes pictures, but Growth and look I'm saying that growth code So, will there be another bookmark with this? I will give you an additional key like this. These are the 31 thousand I made for that package. When I gave him a package of money, he He is getting the book in his hands, that physical one. They are getting merchandise and bookmarks. Scan that coupon and take the course. He is waiting for me to grow the code. I will challenge you to think that Impact is beyond just reading this book. Wow Mashallah I have many more examples I can give you this thing, but I I've noticed this before you. There are books that have smart marketing, like Syme.

46:16 There is a machine, but that's all I could see. This is the first time they do all this packaging. I did it smart in smart marketing. I used Facebook ads for marketing. That's the 4000 rupees course for the master's and that's Inside was a funnel with a bookmark. It was horrible, but I'm not saying that. Multiply by 10 So I thought that I should multiply by 10 It will be from here that we actually come here, this means As if we could do something similar in our business. Can I apply that's the whole point? Of this discussion that everyone here But the type of business is billions of dollars. Now it is applicable for you. But maybe the honey they are selling is... It will not be applicable for him. Maybe something else will be applicable for

47:02 But the concept or core idea is that I'm becoming the kind of person who doesn't say "Godfather" That's what makes me offer you use. The reason for the can't refuse is because Godfather, if I don't buy Allah, I'm being stupid because that's... Fantastic bro, but I'm a little... I taught you that I am, but it's just I didn't mention the discount, which is 20% 25% with the book. Between discount and this but There is a different type of thing. There is a physical thing, there is an online tool. There is a live broadcast, but it all means the same thing. No, I didn't give five courses. Okay, there's a mix of different ones. But don't always take that package. It's not that you have to give so much, but you Have to make it here Make it package Make it This offer comes out of the commodity and comes out of the commodity. You need to create a Make Your Customer End Offer.

47:49 Heat Refuge Wonderful Wonderful Mane Do you have any product for this product? If there really is a story with it Then it's absolutely brand new. If there is no story in it, then It's just a commodity. It's a commodity. We do a storytelling exercise. No Sure Sure So Brandmark Storytelling in the consultancy business I want to add it, how can I do it fast? All in all, this service could be used by 100 more people. It allows me to be differentiated. Tell me a story first. He needs to come up with a backstory. The backstory is why I started this. Company and that itself to be very Powerful, like a story about Uber, we I hear that Travis Kalanick is from Paris. It was raining while standing on the street. Can't get anything from there at night with Uber. The courier from Bangladesh is coming. Business is good but e-courier is like this

48:34 There are stories about Pathao, but there are stories like this. Those who didn't get the right, they were riding a bike. So, come up with a solution for us first. This needs to come up with a story as to why. Sajjad made this and that needs To solve real problems of Bangladesh Businesses start by missing this. Another e-commerce but why is that? The problem you are solving is you know it and you The story around it is so that those who are targeted The audience has to tell them the story. How to say where to say All Channels Eye Have to Tell a Story and Retell It Retail It Problem Tell in the Beginning Stop Telling Every Communication Every Time Sit With They have to keep continuing in my Website in my Social Media in my Video Pitching Them Tell And Retail Tell And

49:21 Telling the same story over and over again To stay Will change packaging sometime sometime Oh yes, Teleta, shorter version, Teleta. Longer version of Teletita Webinar Butt Story Has Two Bears Let's Say Someone Is he selling ghee or honey? Let's sell it, he's selling honey. How emotional is this place? Branding can do so much right. When it comes to storytelling, many people in our country Thinks that this looks like Grameenphone Because they are very good story tellers. They are doing well in Bangladesh. No, and it cost a lot of money. Spending but you don't need to take it. Simply put, I am a small businessman. Maybe 10 customers buy a total per day. I can tell them stories for 300 baht.

50:06 What I have been saying so far is that Sajjad At first the origin story was like this but with different There are 10 types of stories. There are 11 types of stories. Maybe my entrepreneurial story is mine. Life Story Success Story Success The story may be, now we come. How to tell the brand story I mean, how do I make the customer do this? Again, I have many frameworks actually. I'm bringing some of those from outside. Tell me, please tell me the story of the building. The book written by Brand Donald Miller That is for those who want to create. The number one thing they should read is OK. Here is a nice framework. There are seven steps, but I'm not going through them all. I'll just give you a little bit of this little ghee. He needs to understand fast that he is selling. I have to make my customers heroes. The customer is the hero of the story and this

50:53 A customer conflict needs to be raised. Okay, what is his challenge to me? Is the customer facing a challenge? I am one. I will be a trusted guide, I will give him the solution. Dev and this solution made him successful. will be and he will be able to avoid failure The problem is actually What authentic thing is being adulterated? So common story now if I am more creative I can be different because if everyone is adulterated Just because it's adulterated doesn't mean it won't bring mite. Something Different and This Thing is the Most I can tell you that well, little one. It would be better if you could give an example. I have a customer who sells organic food. Sell ​​to client and client end Student, okay, okay, I'm telling you that. I'm talking about consulting, so he...

51:40 He is saying that sir, I am living in the village. So what do I tell my customer? What do you want to give me, sir, I am from the village, he says. I'm coming from that village when that plate was When you pour white rice into it, add ghee to it. Give me that ghee from my mother's hand when I have a little bit of it. Then add salt when it is kneaded. Since after kneading, that is This is the smell I give to my customers. I want to give it to you with ghee that day after hearing this. Rice I'm eating. There won't be a podcast today. Now I'll go eat ghee. I'll eat it with you, so I'm telling you exactly. You have to tell this story to the customer. No need to be a Grameen phone, Bikash You don't have to be the one who tells this story.

52:27 The person who says that is talking to me on Zoom. The video is off, so I said, "How are you, sir?" I closed my eyes when I was telling you. Fill it up. I was saying that's what you need to do. It Tells It This Way That Passion That Story That Problem Solving Attitude If you say that, I'll eat ghee now. I wish I could eat today, I told him so. If you could tell your customer this That's it, so what's the customer's problem here? Isn't that adulteration that was given to me when I was a child? It may not taste the same as it used to. Here's another thing I would add. I suddenly remembered ghee from here. But you can eat a lot of things with it. Or in many things I am so if those are small

53:14 The video can be a small recipe. If there is such a thing, it means anything and everything. That is surrounding ghee and ghee that You say that it's wonderful now. Here's what Nafis didn't say to us again. That there could be many more small things This is the first part of your discussion today. One thing about it is that it is one of my It will go viral but the 99 before it will be the next one. Where is the 99th? Nafis didn't say that there are more. There will be many small ones, yes overall. I really need a framework like this. Brother, you were talking about Donald Miller at seven. Steps like Make Customer the Hero Face the challenge as we can see That Red Bull does it perfectly and There are many more, Red Bull is everything.

53:59 GoPro is very good at UGC content. They are doing it beautifully, so what we do wrong? Maybe we should throw away our product. I make a hero out of a product or The seven that you are from the company Donald Miller The steps said, "So we'll cover one or two." I would have liked if you had said what else next. The steps are there, so Donald Miller is one. The framework provided by the story brand Storytelling provides a framework. From work, there he says seven things. The first one says "There is a character" There should be a character, okay. So the character is becoming the character. My customer is also a character. He who has a problem, so what? It's the second of seven o'clock. Who has it? The problem is because the character is a problem. I have to solve a problem. Okay, okay, now who finds the guide? Who is the guide? The guide is the brand. The brand should not be the hero, the customer should be the hero.

54:45 Character is the hero, brand is the Guide and He Gives Action Plan So You are becoming a brand, you have a problem. I'll solve this, okay? The action plan is the action that is taken. He will work on the plan, okay? What will happen as a result of doing this is failure to avoid. will do and Success, these seven things are very simple. But it's very simple, but nothing is difficult. But what do we really mean, brother? I said it's not a matter of practice. No, simple, many people say yes, simple, no. Why can't I make a head? I'm itching. It's actually me. A training on storytelling I have a smart strategy master. There is training where I teach storytelling. So after saying this, many people are thinking a lot.

55:32 I gave him a small example. Should I write a Facebook ad in three lines? A mother is okay with her son's shoes, she means it. He couldn't find good shoes, so the boy went. He goes to play and comes out so great. It means "extreme" and it's being said every two days. No, he used our shoe. Been using it for months now she is so happy This is the character of that boy. Yes, the problem was getting quality shoes. It was tearing apart, so we gave it to him. Hearing the problem, he bought him a shoe that suited him. I gave him the pain in his leg. This is a failure, so this is not happening anymore. Is it success that he has come to me once in the last month? I didn't complain, I just said it in four lines. I wrote it down with chat gpt.

56:17 I use it to be fantastic and it says that I So storytelling is your Donald Mila. I've heard about it before, you said it before too. He also broadcasted about it, but it's true. I don't understand how it can be written in four lines. So, we have to break it down and say, "If we teach them, I need to break it down a bit so you can understand. Theory is difficult, people won't understand it. I have to explain practically, brother. A little bit of marketing psychology There are tactics like impulse buying. What we do is something to trigger it. Many psychological hacks There is one thing I know, it is Fomo. Many people know that FOMO is a type of anxiety disorder or Do these limited offers really work? Or are these us? Should we use it in our marketing?

57:04 Cause we all know what that is, yeah we all know Yes, 50% discount means a lot. They raised the price and then lowered it. Skepticism and What Not to Do Right We should apply these strategies to work. Absolutely works when used properly. Okay and as a marketer you need to use This is correct, if I am correct. No, it might be unethical, which we Don't Want to End If We Don't Use It In the right way will leave a lot of money on The table so we have to use it okay okay Now how do we use it when we suddenly I told you 70% discount on it. It doesn't make sense why you're doing this. The price of a product is ৳40,000. I make ৳1 lakh with 70% discount I said I am selling for ৳30,000 or 60%.

57:50 Selling this for 40000 rs with discount. This is unethical, this won't work, but You have to do something really valuable. Like I can say that this is not actually Limited Edition or For the Timing or This And if I play with the price of that one, If you can't do it, give me that offer. We learned about the offer a little while ago, you can do it with this. Add three more things, please. This will all end, people will buy for it.

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