Full transcript of “Rotten Tomatoes Won’t Exist In 5 Years. Here’s Why.”. Click a timestamp to open the video at that moment. Need another video? Use the YouTube transcript generator.
0:00 when Netflix released cuties a film glamorizing underage strippers Rotten Tomatoes gave it a 86 certified fresh rating but when it came to the audience and actual real people the show only got a 15 rating then when Dave Chappelle came along and said some edgy jokes he got a zero percent score from Rotten Tomatoes and surprise surprise he got an audience score of 99 so why is there such a big difference in these scores and what's happened to Rotten Tomatoes Rotten Tomatoes used to be a well-respected site it was used to marketing billboard Studios even put their scores and movie posters if you wanted to know whether movie was really worth watching then Rotten Tomatoes could tell you and this made the site wildly popular over time the site grew to become one of the largest review sites around however today it's a whole other story Rotten Tomatoes is everything it once stood against so how
0:46 did one of the most respected sites on the internet lose all of its reputation in a matter of a couple of years but to understand this we need to understand what made Rotten Tomatoes so successful in the first place you see Rotten Tomatoes isn't unique as a site that Aggregates other review but it is unique in how it rates its movies the system is basically a fancy version of thumbs up thumbs down if a movie gets over 60 good reviews then Rotten Tomatoes will give it a fresh rating if it gets lower than 60 then it's rotten but there's a third rating a movie can be certified fresh if it gets five good reviews from Top critics a greater than 75 average rating and a minimum amount of overall reviews through this method Rotten Tomatoes hopes to give people at least some insight into the quality of a movie now this obviously isn't a perfect system no method would be but within the seemingly Simple Solution lies some massive
1:32 problems and the first of these came to lights all the way back in 2017. you see every year there's major Blockbuster releases during the summer and as these massive movies that the film industry relies on in fact they make up forty percent of all ticket sales but when the summer of 2017 came around there were more messes than hits although some films performed well most were flops Baywatch bombed King Arthur bombed the sequest of the Pirates of the Caribbean and Transformers all bombed and the summer Studios were taking huge hits but there was one thing that all of these movies had in common awful Rotten Tomatoes score and it was also during this exact same summer the Rotten Tomatoes grew massively seeing a 32 increase in traffic just compared to the year before and it didn't take long for the studios to put two and two together and soon they were out for blood Brett rasana a director and producer claimed the Rotten Tomatoes was the destruction of our business and in a
2:19 lot of ways he wasn't wrong as so many people were now relying on the sites for prior judgment before purchasing a ticket and it made people that much more apprehensive about seeing films no one wanted to waste two hours on a film that brought into Majesty's team bad and because of the controversies running Rotten Tomatoes harsh scores this actually improved Rotten Tomato standing seeing it fight against the mediocre bad drive with the Hollywood tries to shove down people's throats was seemingly refreshing and the site continued to grow from her however within the attacks there lay some valid criticism for the site and the first of these was about to make waves you see as Rotten Tomatoes was growing one of the most well respected people in film would come to completely denounce the site in fact Martin Scorsese was one of the biggest critics of the sites in an article in issues with Rotten Tomatoes Scorsese called the calm way of doing things brutal judgmentalism where he claimed
3:06 that the site had taken the actual content and thoughtful criticism out of the picture instead of replacing it with a system that amounts to a simple yes or no question where a plethora of insightful opinions and comments are ground down and fed into a machine and at the end a number pops out that tells you whether a movie is good or not Scorsese caused the process insulting and when films come out that defy easy categorism the system treats them incredibly unfairly it slaps them with a bad or rotten rating discouraging anyone in the public from actually opening themselves up to the experience and often these films aren't immediately liked but are later realized to be masterpieces Scorsese used the example of It's a Wonderful Life and vertigo to illustrate this but possibly the last thing that Scorsese says about Rotten Tomatoes has ended up being almost prophetic you see the site was incredibly popular in 2017 when the article was written but Scorsese was foreshadowing that the site wasn't going
3:51 to stick around for too much longer and we're witnessing the process unfold before our very eyes however back in this time Rotten Tomatoes was in its golden years and a year later it seemed like Jose was wrong on in fact they found there was virtually no correlation between Rotten Tomatoes scores and box office numbers and this was proven the next year when movie box office numbers skyrocketed to record Heights proving that the site wasn't the problem that people thought it was but the trouble was that this only really applied when Rotten Tomatoes gave accurate pictures of what people actually liked in 2017 for example there was little difference between audience and critic scores but this would all change in 2018 when certain new reports came out that put Rotten Tomatoes in a very bad light [Music] but before we continue I want to tell you about today's sponsor Masterworks in 2022 you can't have all your eggs in one
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5:22 return their fifth sale this year alone in fact Masterworks his last three sellers have delivered 1721 and 33 in their returns and with nearly 600 hundred thousand members Masterworks has been offering a new painting every week and shares are sold out in minutes in the past but you can get priority access to the new offerings by clicking the link in the description below you see the University of Southern California had done a study on Rotten Tomatoes critics in 2017 and has showed that over 80 percent of them were white and 78 were man now this whole study was doubtlessly politically motivated I mean the University of Southern California as one of the most woke places imaginable and this was all happening during 2018 when the culture war was in full swing and Trump had been in office for two years and both sides were looking for more and more targets and so the radical left would criticize Rotten Tomatoes for
6:07 being the product of straight white men and of all other things this would end up destroying Rotten Tomatoes at the time Rotten Tomatoes protested the study they said that they chose their critics from generally accepted large media Outlets they claimed the facts was just a reflection on the industry rather than them and whilst this was just completely true it didn't matter for their reputation from Blue chat Mart journalists so to try and avoid cancellation Rotten Tomatoes pledged to add 200 more critics to their site with a focus on inclusivity in the choices and this meant they added a large amount of critics from Niche sites and obscure parts of the internet all in order to make the sites more inclusive and woke and so of course this loaded standards of Rotten Tomatoes dramatically and little did they know that this move towards inclusivity was the beginning of their downfall because after this change an odd thing began happening more and more movies became outliers with audience and critics scores varying
6:54 wildly we've already mentioned Dave Chappelle's special in cuties but this was really only the tip of the iceberg throughout 2017 and 2018 the two scores only got further and further apart with Rotten Tomatoes now praising work movies like The Lost Jedi with a 92 score even though all audiences around the world hated the film for crowbarring the worst kind of feminism and forcing political wokeness on his audience Captain Marvel also suffered the same fate in 2020 with 79 of Critics on Rotten Tomatoes giving a good review compared to 45 percent of the general public Rotten Tomato suddenly had a very big bias towards movies with a very clear political agenda even if it was a bad movie as long as it was woke it was rated highly and the same can be said of some more controversial entertainment anything that went against the agenda was panned on Rotten Tomatoes Rick and gervais's
7:39 2018 Netflix special was loved by audiences getting a 90 rating but the Rotten Tomato critics suddenly hated it only giving it again 44 although how does this even make sense or simply because Ricky Gervais was threatening the work agenda and as a result he was rewarded with a bad score but this Sun Trend didn't go unnoticed around the internet forums and post memes everyone was laughing in Rotten Tomatoes it was just so ridiculous the difference between critics and audience scores and their reputation would only get worse from her because on average these critics were starting to give better and better reviews at least for all the boring trite entertainment and over time this affected the averages in 2009 for example the average rating for a movie was 46 and in the size Golden Age it hovered around that Mark but by 2019 the average had climbed all the way to 62
8:24 where movies just getting better well definitely not it was because the science critics were slowly getting more and more positive movies and TV shows that were almost universally considered bad or mediocre ended up getting good ratings whereas Ashley edgy material material that questioned the political narrative would be stamped with a terrible score so why was this happening well it turns out the Rotten Tomatoes has a vested interest in giving try to Bland woke movies good scores and that's because it's actually owned by Warner Bros and The Ticket Company Fandango after their purchase of the company in 2011 the scores magically creeped up and apart from the increasing good reviews it's hard to see what impact this purchase had on the site but this isn't the only conflicts of interest to Rotten Tomatoes Paul yanova the president of Fandango which partially owns Rotten Tomatoes began his career and is well connected with the Disney Executives in
9:11 fact he spent over a decade working for the company before moving to Fandango and rotten tomatoes and so with so many former movie Executives running the company it's no wonder they started playing nice with Hollywood but this inflation of review scores is a worrying trend for the platform if they keep increasing Rotten Tomatoes is likely to lose the shreds of credibility they have left the more manipulated these scores are and the higher the scores go the less likely people are to trust them when Rotten Tomatoes is giving cuties and The Last Jedi these great scores and completely slamming people like Dave Chappelle the public knew something was up and to be honest it's very likely that Disney's influence is to blame for the political wokeness that Rotten Tomatoes have been pushing not to mention them being slammed for being a platform of white strained man and sadly this is detracted from the site in numerous ways be it the inflation of review scores or its new political
9:56 agenda and all of this has made people suspicious that big movie studios like Disney and Warner Bros are now warping the scores for their own agenda which is why Rotten Tomatoes just doesn't have the Integrity it once did but to be fair this all has its reasons progressivism is a Cornerstone of corporate marketing it helps your ESG score and it helps you look like a happy friendly company so it's not really a surprise that Rotten Tomatoes had to fall in line there's a standard procedure in Hollywood and it's why they fall into pressure and hired all those new critics and yet the pr that Rotten Tomatoes hope to gain from the move has backfired immensely instead of being praised for taking aside on the culture War the scientists only face even more problems coming from the other side there's been so many controversy stemming from films like The Last Jedi and how they performed at Rotten Tomatoes fans were apparently leaving bad reviews before the movie had been released but even when it came out views
10:42 just didn't get any better the same problems cropped out with Captain Marvel and all the other woke garbage like it but despite the overwhelming negative reactions Rotten Tomatoes Hamburg critics still good than good reviews and high scores and all of these controversies have been awful for brought into Marty's Public Image and some people believe that this isn't the furthest the rotten tomatoes have gone there's rumors everywhere of Rotten Tomatoes tampering with scores particularly surrounding movies made by Disney and Warner Bros and from what we know about the ownership of management there's definitely a motive there whether or not these rumors are actually true they still reflect incredibly badly on Rotten Tomatoes reputation and to be fair the rumors only crop up because people know that Rotten Tomatoes just isn't accurate anymore the controversy is the mismatch between critics and the general inflation of review scores have all been awful for Rotten Tomatoes reputation what was once respected as
11:27 his useful way of figuring out the quality of a movie has turned into impressively charged Mass if you enjoyed this video and want to see more controversial videos that icon release to the public consider joining the channel for just 5.99 a month you'll have access to monthly exclusive videos not released to the public where you can watch our videos on takisinski and I miss the robot series review and soon we'll be releasing a video on The Man Behind gay frogs in addition to the exclusive videos You'll also have access to my private Discord group all you have to do is click the join button below or click the link in the description [Music]
