0:00 All right, I have a ton to go over today. I'm going to show you how I'm using Claude and Claude code to replace my SEO agency, to replace my social media content team, and automate all that stuff for you to improve rank, to improve traffic, to improve my social media following, and grow my accounts, and get more leads, and get more uh bookings. All the things that you guys want to do, it is possible in just a couple of steps. I'm going to go through all that today. I'm going to show you how to set up Claude code, build an SEO automation skills, automate your content, uh automate social media. I'm going to give you a bonus bonus, create stunning social media videos. All of that stuff.
0:47 And here is an example from Ahrefs of one of our websites that is picking up a lot of steam, uh and this traffic is growing exponentially since we've been using Claude to implement and automate this stuff. 16,000 in organic traffic. Value for this is almost two grand. Our AI citations are uh growing as well. So, all this is possible, and this is just one of a couple of websites uh that we're using this for to automate everything. So, let's dive in and show you how to do everything step-by-step, so you know what is going on. You could set this up right now, right after this video. So, the first step is setting up Claude code. So, you have a couple of options here. You can use the desktop version, and I'm using paid because you have to to do a lot of this, you really want the
1:33 paid version of this. So, you can use the desktop version, which has chat, co-work, and code. Uh all of these are really beneficial. Chat works just like ChatGPT, you just talk to it. Uh co-work, where you can integrate uh a lot of different things, and um basically set up projects, work from projects, work from folders on your computer, which is really nice. So, this works locally, which is nice. Uh and then code is basically allowing you to do more developer type code stuff. Uh so, very Those are the three different ones. You really like a uh quick and dirty version of those. Uh but basically, that's You can use the Claude desktop version, or you can use Visual Studio Code. So, if you search you know, if you search in here, you can do Visual Studio Code, download it, and
2:19 basically what this is is like your uh good way to explain it is like the TV. You can see what the inner workings of Claude is doing. Uh but Claude is the brain that integrates with it. So, Visual Studio Code gives you a little bit more insight. It looks like this. When you download it, you have to go over here to apps, uh and search, or I'm sorry, here. Search for the Claude code, and just select it, and then it'll pull it up like this. Uh again, this works locally from your computer, so you can save your work in different files, which is nice. Uh but also, you can see kind of the inner workings of what you're doing. Here on the left is all the different files. Uh plus, when you click on stuff, it'll it'll kind of show you the inner workings, whereas the desktop version doesn't. It shows you what it's doing, but it doesn't show you the kind of the
3:05 deep detail deep dive. So, depending on what type of person you are, you may want to do this version. Both versions work uh really well. So, it's totally up to you what you want to do. But those are the two different versions uh and how to get them. Uh so, that's uh the first part. This The thing that I want to go through is how to build SEO automation skills. So, this is what's really growing traffic and getting uh a lot of our stuff featured in AI citations is to build out automation skills, where you're it's basically analyzing uh everything, analyze your competition, gaps in the market, and allowing you to create content based on gaps, keyword structure, all that stuff. So, here is a prompt that I have for you, uh and I'm going to show you kind of what this
3:50 does. And this is the one that's working the best, I would say, for us right now. So, basically, once you set up this skill, so that's another thing, you can set up specific skills in Claude code. And all a skill is is just teaching it how to do something, and then you can just reference that skill over and over again, improve it, refine it, whatever you want to do. Um so, this one's specifically for SEO. So, what this allows you to do is pop in a website URL, like your website URL, or a business's website URL, or a client. It'll crawl the site map um for your pages, brand voice, existing content. It'll do a content competitor analysis, uh and map that content out. It'll give you a content plan based on the gap analysis, clusters, priorities. You can approve that plan, then it'll do a SERP analysis.
4:37 Then it'll build a superior outline, uh and then it'll generate and publish um based on that content. So, you have a couple of options, which I'm going to go over. Once you get to this point, you can automate it completely and have it generate the articles and publish for you using an API and a program that I use in conjunction with Claude, or you can take that information and basically have Claude do it, uh and then copy and paste it, and set up the back-end SEO structure. That's a little bit more involved. I wouldn't recommend it, um but that's up to you as far as, you know, what your budget is and what you want to do. I'm all for doing things fast, easy. Um but and then you can schedule it and do all the things. The prompt uh that I'm going to give you, and if you write prompt below, um I can share this with you. So, here is the
5:24 Claude code full full prompt uh of what this does. So, this searches um searches Google, competitor content map, gap gap analysis, keyword expansion, keyword selection, content plan, uh and clusters. So, it breaks everything down into clusters, uh total clusters, keywords. Uh it makes everything actionable, and then you can automate this to publish via an API. Uh again, I use Arvo, which I'll show you. Or you can just take that information and create the blog articles in Claude, copy and paste, and set up the back-end SEO structure. A little bit more involved there. All right, so here's what we're going to do. We're going to set up this prompt, and we're going to run this prompt in in Claude. So, then when you're first setting this up, what
6:10 you have to do is copy and paste this prompt into Claude, and basically tell it, "Hey, set up a skill based on this prompt." And it'll set up the skill, and then you can just reference it later. Once you have this skill set up, then you just reference the name of it. So, I could just say SEO content autopilot, right? Uh and then I give it a website to analyze and do its thing. So, we're going to go back, and let's just grab uh a dentist office in Miami. Uh and we're going to grab Uh that's not a good website. Let's Let's get an actual like decent website. Uh Aspen Dental. That's kind of like a broad website. Let's get a real kind of local website uh that
6:57 we're going to run this on. All right, here we go. Here's a good one for Miami. Uh so, let's go back to Claude and run this, so you can kind of see the output. Boom. So, it's already knows that the skill is in there, and then it's going to run this skill. So, again, I didn't set it up because I already set this up. But once you add the prompt, it'll set it up, and then you just reference SEO content autopilot, and it's going to go through and do this entire analysis that we already talked about. So, it's going to go through and set this all up, uh and then we can kind of look at it together, and I'll show you [snorts] how amazing this output is. So, let's give it a second here to do its thing. All right, so it's done with the initial analysis. So, you can kind of Let me
7:43 scroll back up here, and I'll show you guys. Phase one, here's the site profile. Here, phase two, here's a competitor content map of all the local competitors. Uh phase two thr- uh two is a content plan. So, it's breaking down the clusters. So, dental implants, pillar, support, support, support. Um so, this is really good. Um and then it's asking me, "Do you want to proceed with 27 keywords, or narrow it down, first batch?" Um yeah, let's just say proceed, so you can kind of see the full layout. And it's going to do its thing, and then pro- produce the full SERP engineered outlines, which is really cool. All right, so it generated all of these
8:30 outlines and clusters. So, it has the There's a lot There's a lot. I shouldn't have to do all 27. Uh if you're using this for SEO, this is amazing, because this is like weeks' worth of posts. So, the outline is basically it has the targeted keyword, has the title, uh and then it has the H2s, H3s, H2s, H3s, H2s. So, all this is broken down for each article. So, let me scroll down here. This is for every single one, based on gaps in the market and those content clusters. So, this is really amazing. This is a lot of work that it does for you in just a couple of minutes. And then what it's going to do is it's going to ask you, according to this prompt. So, it's going to give you an overview of outline summary. So, the keywords uh and the
9:15 cluster for each. And then it's going to ask you, "Do you want to approve, and then do you want to post this through Arvo?" So, here's where you have a couple of options. Do you want to make your life a lot easier? Do you want to make it a little bit more difficult? So, you can ask Claude to create these articles for you, or figure out which ones you want. It'll create them, then you have to take them from Claude, uh and then paste them in your in your blog, or wherever you're at as far as your website goes, and then make sure the back-end, you know, images, alt text, um you know, all that stuff, embed uh your site map, uh internal links, external links, all that stuff. So, you have to It's It's a lot of extra work. but if you want to make this super easy on yourself, what I do and what we've
10:00 been using is Arvel with their API key and integration ID to your website to automatically generate and publish this stuff for you. So, I'm going to show you how that looks. If you don't want to do it that way, you can say approve, but don't publish to Ar- don't publish to Arvel, and then it'll just give you um it'll give you a report of the SEO strategy, kind of what I just showed you as far as the content plan, um and then here's the outlines that you can kind of look at. But, this really isn't doing me any good. I mean, this is all well and good, but it doesn't have the actual content, you know, the the actual content approved uh and ready to publish. Whereas, if you have it publish it and send it via Arvel, it becomes a lot easier. So, if you if you approve it and
10:47 publish it to Arvel, it's going to go over there and it's going to look uh it's going to look like this. Um so, here we go. It pushes it to Arvel via the integration. So, how you would get the API just really fast is if you go into integrations and you do create integration and you grab the API here to give to Claude, and then you would set your website up as well. So, you have both integrations. It's going to send it to Arvel. Arvel is going to create it. Then, it's going to send it over to your website automatically. Why you Why I use this is because you're not going to have to do all the external or internal SEO stuff. It's going to do all that stuff for you. And then, it's
11:33 going to automatically send it to your website. Also, you can have it do it for you can have uh it include your brand assets. So, and this is why this becomes next level. You're using Claude's brain, you're using Arvel's brain and SEO technical ability, uh and then you're having it generate the articles based on your brand and your brand assets. So, what you can do is I'll just show you a uh quick setting here. If you go to settings, uh you can go to article templates and do this as well. Um so, you can go in here and you can set up your obviously your your language, your knowledge base. So, I can include my website and any training materials I want the AI to use for these articles. Can format it. You can include structure, call to action. I can
12:20 internally link, so I can use my site map. So, it's going to link to my other pages inside the articles automatically. It's going to externally link to trusted sources. I can use my own images or have it generate images, again, to your brand. I can have it include a relevant YouTube video or include my own. So, you can make this tailored to your brand. This is why this has become uh my go-to. Uh and just make saves me a ton of time. Just makes everything fully automated 100%. So, if we go to one of these articles, here's one on lawn service in Miami. Here's how it generates it according to the H2s, H3s, keywords, uh it includes your site map, so links to your other pages here, alt text behind here. So, if I open this up, I can kind of see the internal stuff that you would have to do, the extra work. So, the meta
13:07 description, focus keyword, H3, H2, alt text, uh and then your internal links, external links. So, all this is built in. And then, it's going to send So, it's going to create it here, and then if you integrate this with your website, it's going to send it over to your website automatically. So, if we go to here's like a Wix site I created to show you. So, here we go. Here is the article already posted to the website, and you can have it'll come over here as draft or you can have it automatically post. And this is all done for you with all the back-end SEO. So, if I go to settings, I can see the alt text in here. I can see the excerpt. So, has all the built-in um the back-end stuff. So, all these images have alt text already. I'm not having to do any of this extra
13:54 work. So, that's why I like doing it this way. But again, you don't have to If you don't want to integrate with Arvel, you don't have to. It's just just know it's going to be a lot of extra work um that you probably don't want to have to do because I prefer to have this fully automated. So, this is where it's fully automated. Now, the other things that I wanted to talk about uh in here. So, you build out the SEO automation, um you automated your content, and then hopefully chose to just use the API and publish it manually. Now, the other bonus is you can automate social media content from your SEO content. So, this is where this becomes next level. So, here's another prompt. So, you can use this social [snorts] media manager prompt and
14:39 basically add a skill for social media. So, you can create this as a skill, uh and then you can add to the skill this part, which is um basically using the blog RSS feed to create posts for Instagram, Facebook, wherever you want, LinkedIn. So, it'll basically pull the RSS feed of your website uh and then create content and posts that you can then automate and post to your website. So, you can pop this into Claude, this mixed with this uh this bottom one here, and it'll create the post. And then, you can have that automated, too. So, the To make it easy again, I use Blotato to schedule and automate all this. So, the back-end Blotato is API key. So, Claude
15:26 is very good at creating the content, and then you can send it over to schedule. Here is Blotato. The links to Arvel and Blotato are below, but here Here's my whole month of March. This is all done through Claude. I have it create the content, schedule it. I even have it creating the images. So, Blotato has all of these uh templates that the API can pick up on. So, if you like any of these templates, you can basically tell it okay, create content from the RSS feed, which is already SEO optimized, and then send it over to Blotato to schedule and create the infographic, uh like a whiteboard infographic or whatever infographic you want, and it'll create amazing infographics that go along with your content. Or, it'll do
16:13 slideshows or whatever you want it to do, and then it'll schedule it for you. So, it'll schedule it for you in the calendar. Um and I have this running for me, for clients, a lot of different people. It has all scheduled. So, it's as simple as running that prompt, create the skill, and then you go to settings and share your API, and it's going to automatically know exactly what to do because it is super super smart. Um so, you can do that. The other thing that you can do, uh so, that's automating your social media content. I'm not going to run it cuz it's, you know, it takes a little bit of time, but you run the skill, uh and then it's going to create the social media posts, and you can generate images inside Claude or again, you can send it to Blotato to create the images. I like doing it that way cuz it
16:58 creates a much better images uh that and it depends what kind of content that you have, uh which way that you want to do it. So, that's kind of piggybacking off the SEO stuff and then just leveraging it in another way without necessarily doing much more work. Um and then, you can install Remotion inside Claude, uh which if you just search for If you just go to search and you just search for Remotion right here and you just copy and paste this inside of Claude, this will programmatically make videos. So, it'll make videos inside of Claude that you can then use for social media. So, we did one or I did one based off How I have this running is I also have it creating
17:44 videos off the RSS feed to pair and and create the captions for social media. So, I have it still images and graphics, and then I have videos as well. So, once you install this, you can kind of work that into the RSS feed and just be or into the social media skill and be like "Hey uh you know, mix still images and uh and videos with uh your posts." So, again, I did this um and I'm going to show I'm going to bring this up. So, this is one of the ones that I did off an RSS feed. Basically, it's talking about I don't remember what this one's talking about, but I had this generate this, and this this I didn't give it a prompt. I literally said, "Pull uh recent RSS feed article and create a
18:30 video for it." Uh and it created all this for me. And you can add music to it. You can tell it to create background music, uh which this one has, but I don't have it playing cuz it's really loud and annoying when I'm trying to record. Um but this this is a slideshow off an RSS feed uh topic that it did for me without zero prompts. So, you can give it a little bit more direction, um but I think this did an amazing job outside of the box creating an engaging slideshow image. And you can do uh 16 by 9, 9 16, whatever the case may be depending on where you're posting your content. Uh so, really really good stuff there. Um very easy to set up. It's not complicated. Just put that stuff in Claude and tell literally tell it what you want it to do, and it'll create those skills for you. And then, anytime you want it to do
19:17 the skill, you just reference it. You're like, "Hey, run the SEO automation content autopilot. Hey, run the social media, you know, content generator." You know, so depending on what you want to do, once you have it, then you have those skills that you can pull from pull from. So, this is just the tip of the iceberg, but this is how you automate all of your content, all of your SEO. And again, this is how this is real results that we're getting from running this, and just we're making very minor tweaks. You know, once you have this set up, you can start to tweak it uh little by little, but just getting really, really good results right now. So, if you want the prompt, that type that below. Uh yeah, Arvo's below, Bloatato's below, uh but again, you can use Claude for a
20:02 lot of this, but if you want to move a little bit faster and automate everything faster, the uh those two or three programs together are really next level. So, hopefully it helps you guys out.
