0:00 But I have the ultimate solution to avoid any problem that is the ultimate Easter product to avoid aid. Even that huge problem that Benini was talking about, the huge traffic problem that afflicts Sicily. Achh, Sicily. Found the answer. In short, these AI experts really don't give a damn about anything at all. They have the product that I The Easter man. Dream about today I craaaave. I can't wait to buy it again. I've just had time to. That is, I'm ready sooner. Or later, sooner or later, sooner or later. Sooner or later, Max,
0:50 finally. Without Paolo, we are finally, mata. Ah, here we are, we want to tell you why it took us so long to come back and eliminate Paulo. Oh, we got rid of him. We got rid of him. Oh, aha, it took us a long time because he's a big guy. Many of you don't see him in person, but he's a big guy. It was difficult. And then I have to say that he just gave in. Then since he did Brazilian Jiu-Gitsu, well done. And so nothing, we succeeded. Space for three. Check, you can see the screen for two. And then we wanted to take a break. Pasquale Monti was the first to say so because then you'll tell us in Brighton how you celebrated. Ah, well, of course we eat Pandora Easter
1:38 here. Pandora leftover from Christmas. Exactly. Exactly. Don't seem the barbecue type Pasquale. You know, for years you've had to explain to people, especially those who have a non-Italian family, the concept of Easter Monday. Easter Monday doesn't pass. Easter Monday doesn't happen. At work on Monday, Monty. Here, people have barbecues here. It's a bit like a mini Thanksgiving, right? Yes, yes, yes. It's true. It's strange, this stuff about different cultures and how one... I've been here for so many years now, but... Sometimes this English culture, I'm really taking a... I don't know how to say it. You see,
2:27 I clearly can't do my own thing. I'm part of it, but I'm not that cultured. There's nothing I can do about it. So, I'll celebrate Easter Monday with my own columba. I have to buy a columba. Well done, columba. Which typically ends already. Then here's serious traditions. Oh my goodness. You eat one thing. It's certain. You eat. In fact, people spend. I know there's a crisis. There's an increase in fuel prices. There's everything. But people eat. When they have to eat, they eat. And here, excuse me, Max. It seems to me that in our tech world, there are some entities that are eating up the world, including SpaceX and Antwabu. Including
3:14 SpaceX and Antropic Battle. In my opinion, these are the two star players of this week who everyone loves. keeps talking about. Did you catch the cloud code leak? Did you follow it? Followed it, I did my intelligence and mouse is called Amista. And mouse, or rather, code name, we'll have to see if it's that. Curious to understand, Sonnet Opus Moss. We should ask Cloud himself how they came up with those names. I think they just flip a coin. According to him, there's a trilogy behind something. By the way, I think that giving it a name is much better than 4.5, 5.0 or those others. What is written in the documentation
4:00 and what I have confirmed is that it is so powerful that it has been beta tested, let's say, by large organizations on the code of these large organizations. And it has found a lot of bugs. When I think of large organizations, I think that they have... involved I mean pissed off people I mean not some more music summit etc and that they have found a lot of bugs in the code of these companies that have said oops let's be careful because releasing it means exposing a lot of bugs for everyone and to have pulled back a little best I mean this
4:45 one thing max that struck me is that You remember that we always said to each other, how? How the hell do they go so fast? There is an update every two minutes. Cloud code. Literally every day I download and update the new version. Today, by the way, there is a new version of the client. In general, all the... Fine. You know, it's this thing I've been meaning to tell you that I recently launched my new small startup that utilizes AI agents. It's called Explain It To Me Easy. It's me and cloud code and a few tools around it. And they... Let's say my agents make the site. They make the fans all their own. Okay. I'm the supervisor of the brains, but they do the execution. It's
5:31 striking to me how, although the process is incredibly fast compared to the past, it still takes a considerable amount of time. For example, if I say... Okay, team, let's create a new system to predict which content will go viral and let's integrate Goldry's mother into the project to assist us. Then even with that initial push, there's still a significant gap between the initial conception, the production phase itself and the actual launch. The whole process from start to finish consistently requires a significant amount of my time. Shit, these guys go at the speed of light, but D? Incredible thing is that if you look at the code, they have practically everything already in it. So they always do like the Buka tactic. Do
6:18 you remember? Te voeg je vol Hafsi in the biggest world record and he and... Was Bulgarian where he was Bulgarian? Where he was... Russian, which is Bacar, I don't remember. Well, well, there the director will find the exact source, but he had this tactic where he could already jump, let's say 15 centimeters more, but he did it one centimeter at a time. So every year he would set a new world record and it was here. They did the same thing. They decided to release a little at a time, but they are already ahead with, with their pipeline. So I wonder in your opinion, Max, will they release everything at once? No. because everyone knows what's in there? Or will they continue with this schedule of making new progressive releases and that's it? That's a good question. It is certain
7:08 that Antropic is winning at the moment. To use an expression, I remember the great Andrea Gardensi who, we greet president of TP, former number 80 in the world who worked as a musician. And in difficult moments, he would look at me and say, Max had a poor moment, he would look at me. Mako, for us and I would answer him who is beating I mean here we are not who is beating because you know it is essential to make the track here we are right now at 62 to 43 or 42 F4 entropy which after the war story has grown like a beast by the way I noticed that in the newsletters they send you you will remember that they have never been consumer oriented like GPT which told you to do this Now they send
7:57 you newsletters that start telling you the recipes, the stuff. Oh, they are taking back that market even higher B2B because they are winning heavily in that to such an extent that despite the mega round of 100, 122 billion announced yesterday or the day before yesterday by OpenAI, they are winning at the enterprise level. However, in my opinion, cloud code is unbeatable, unbeatable. It is unbeatable. Why do we always have to think about this thing here on LMS? Well, in one way or another, the LM is linked to code, whether it's Python or any programming language that has ever been used, that has ever been used, the most modern ones. I doubt it. Although the introduction of cobble did cause
8:43 IBM stock price to drop considerably, even making it look like a complete failure. There will be six minus set books. Margo, it's not like them math part of Knowledge, human knowledge, which is one of the reference parameters of these mozzles. When a new one comes out, when the human knowledge is a huge library, a huge library, it was clear that that was easier. But where did it come from? Where did it come from? And it's your question. These developers are using cloud code. The manager responsible for the cloud code aspect confirms this, stating that the product itself was built using the cloud code development tools. Oh, he knows. So I don't know. What their idea is now, let's always keep in mind that there's a product person in there
9:30 who is the founder of Instagram who shouldn't be underestimated. A guy, he's a person who scaled a consumer platform who is the chief product officer. And I have no idea about the releases, but any go, but any got completely replaced it. There's no need for the chat prompts anymore. And the part that shocked me the most, which I expect to happen is that the cool work, as you know, physically works on the computer you're working on. If I connect to another computer, I don't have the history of that one. And so, and this is a bit frustrating. I have zero computers and things. So if I do a co-work on one, I won't define it. I won't find it. I expect them to launch a cloud
10:16 plan, okay? Where they sync everything and they'll charge you a lot of it and we'll give them that money because you'll be able to Work from your office computer today. There are many people who still have desktop computers or don't bring their laptops with them. That stuff, I think, is a feature that they launched because they launched, I don't remember what they called it, dispatch, I think it's called. Yes, dispatch. Which you can connect from your mobile phone, but you connect a PC, but you don't have all of your PCs. They were different, so you'll have RET, so you'll have... read that these others took down Soros. They said it's great, but it doesn't work. Let's focus. I think the focus of this company,
11:01 the calmness of this CEO compared to the other one who pays attention to everything pays off. I even heard journalists and professors from Oxford University offering a barrage of nonsense during discussions about the war, claiming with absolutely no basis that cloud was used to guide missile strikes, uh, That was Palantir, who has the contract with the government and who had to use cloud code to improve IntelIGSA as a software. At a certain point, that guy told them no, and they found themselves in deep trouble. Because if they take it away from you or me now, imagine them, but it's not like they used the interface or the cloud PI to say, I'm way ahead. Uh... Interesting. Yes. One thing that struck me since I got totally immersed in this experimentation was to
11:51 say, okay, it's possible for a non-programmer to create a startup that is 95% managed by AI on purpose because I also create zero humans, some Felix Kraft and two or others. But the thing that struck me is That I live in front of the terminal. I mean, I live in front of a black screen. Yeah. Typically I have four of them because I launched four cloud codes. I have installed an application named Pierce cloud, which in essence, stores the information that you currently have another cloud session active. Oh, okay. This is interesting because otherwise one of me changes the files and the other says, oh shit, wait, there it is. Bye. So. From the terminal, the charm, the
12:41 charm. Strange, very strange. Because one, and this is for heavy psychotherapy in my opinion, but I discovered the charm of the terminal. And as I repeat, as a non-programmer, so imagine. At first I said, oh my goodness, what's the matter with this black screen? But V-piss, I mean, I don't know, bash, but pseudo, but what? And instead, it's like the synthesis. of everything. So the terminal has become my headers because from there I say, okay, Google analytics or SEO on Google dashboard, they connect and retrieve the data. Um,
13:26 update me, update me. That's all. And I have this, let's say direct control right from the code line. which instead is for a normal user. When you go through the interface, you're still limited to what that type of software offers you versus you. And this is like, I found it revolutionary. Here, I have to say, I discovered a lot about the subject of psychology because by the way, I read an article in, so 24 today, signed by a well-known CEO of a well-known Italian company who I won't mention and who I know has a ton. I'd a ton of crap, which is the exact opposite of what you said. That is, people don't like control. It limits their creativity by reading
14:13 what you're saying, listening. What the hell are we talking about? If people like us, and there are a myriad of them now, why do you give them on the street? Controlling creativity because you're putting creativity into asking them what to do. And you're giving them a dashboard, a terminal from which they can do it as a non-tech. person you are giving this person 20 NBA or 20 Harvard and it's not debatable and to anyone who talks nonsense I heard and just north talking about the issue of all these layoffs and he gives a vision that by the way I think is also right and then he says you see that here we are still paying for the post-covid overwriting by eventually normalizing this and I truly believe we will we are actually normalizing The post-COVID reality.
15:03 Oh, we've all engaged in behaviors potentially excessive as a result of altered habits. Now, we're incorporating them into daily life. Let's not start saying that now AI kills everything and does everything. Now, whoever, Marco, does what you do, which I do too, has understood everything. And whoever has decided not to do it, it is simply their own problem. Where they decide not to have that piece of control There are CEOs, some of them make me laugh. Oh no, my CTO takes care of it. Okay. Delegate, do it. But you have absolutely no control over what you personally like or what aspirations you have for the future of your company. It's a decision, period. You go to the limits. But this isn't something psychotherapists do. As you say, this is
15:49 the real passion that gave us back our hay. Yes, yes. Because, well, it's not... I think this is someone uses it as a Voodvik go where you have the famous keyboard with just one button and you just click. Okay. Then it's clear that at that point you have no competitive advantage because someone else uses cloud code when cloud code says I'll do this stuff and you go, okay. We are zoo slide. You go. Okay. Okay. I mean, you don't even know what you're doing. You get to that level where everyone is at the same level instead. What I find absolutely incredible is that every time I ask them to develop something, I don't know, I have an entire algorithm that searches thousands of sources and writes content. It automatically
16:35 creates content for six different platforms. One, carousel for Instagram, PDF carousels for LinkedIn, videos, blog articles, lots of things, lots of things. Full-bodied, meaning it does everything, okay? It's a content generating machine, a true workhorse, actually, but in building it, I fully... grasped how much collaborative effort it requires. When the finished product emerges, it's easy to assume, as many people do, ah, Monty, you wrote this content, didn't you? And I say, yes, you wrote it. But I worked my ass off to give her the idea. And it's not like she did it and said, let's do it. I mean, I gave her the idea. Then I gave her the references. I said, look, I'd like content like this, study this. Then I'll be the tester. I say, no, look, this isn't good. Let's fix it. And I'll come. Uh, In other words, it's a
17:22 team effort where even the distinction, I don't know how you see it being generated with artificial intelligence or generated by humans is increasingly subtle because you work together with these tools. It's clear that they do the execution, but you are a truly active part. Then if someone decides to be an active part, it's different, but I find it stimulating. There you have it. There's enormous enrichment for me. It's a lot more stuff than a month ago, an avalanche of more stuff that I would have never imagined. find it difficult, but stimulating. With Paolo, before I killed him, and we were saying, since a good part of my career was also with him, the worst part, we can say that there is no
18:07 better part of a career, you know? Exactly. And he and I, maybe I learned this from him or him, we have always been controlling people who went into a lot of details enough Someone could argue, of course, that we were engaging in micromanagement and agonagement, but that wasn't the case. It wasn't driven by a desire to avoid attending. Rather, it stemmed from a very precise understanding of what we wanted to achieve and how we wanted to achieve it. It's part of a vision of a leader. It's almost always like that. Well, I explained to my guys that the opposite of a leader is a follower, and there's nothing wrong with a follower, with someone who decides not to be a leader. and executes and
18:53 follows through. It's not a negative connotation now. And so you had to depend on many people. And I used to get really frustrated by having to put pressure on them because as a leader, you don't want to stress someone out and tell them this thing has changed. I guess or this thing has changed. You empower these people with these models. You have them. So the whole company ends up having Knowledge, control, relax, ah, they have more time for themselves. You get that data immediately, immediately. You take possession of it, and... But, I mean, I say again, it seems to me, since you and I appear in the newspapers, you read a bunch of crap,
19:42 like the idiots or the one who needs a psychotherapist for this thing, and I feel you can't imagine like them those who need to be treated or those who aren't doing this. And why does this happen? Because there's that other aspect of humanity apart from humanity that doesn't like this thing that you, me, Paola and others like and instead likes to delegate. Only that's okay. No, not I take care of these things. I don't. But today, if you don't take care of these things, you're not studying these things. You don't know what the hell is going on. You delegated to someone else who, if things go well, is the Mutuman Duri. who's gone crazy but if things go badly you're screwed and there will come a time when your board will call you one day and say excuse me can you show me what we're
20:27 doing oh no but wait because it already happens to some companies and they'll tell you listen we need someone here who does things don't you think max that it's also let's say for self-protection if you're the administrator linked to a company if you're the founder of a startup, or even if you're a professional who has to outsource, when you use these tools, you have, so to speak, a clear understanding of what can be done, of what can be done in how much time. Let me give you an example. He had a project where there was a landing page, okay, to do a landing page to do a landing page to index the two, blah, blah, blah, blah. I witnessed this conversation between technicians, even experts. And at a certain point, I simply raise my hand and say, excuse me,
21:13 I don't know shit, but if you want me to, I'll fix it. I'm sure that I may not put myself out there. Of course. I have no doubt that I'll fix it, but I'll fix it on the fly. You know? Oh. The problem is that without understanding the tool, you say, okay, try it, do it, I do it, but I'll show you, you know? So... even your expectations change completely. There's no longer a CTO who says, look, Max, now let's wait. Let's do an analysis. Then I'll come back to you with the thing. Let me see. No, no, no. That thing there, old design. You know, so, I mean, the whole world has really changed. But if you don't try these tools on your own skin,
21:59 And if you don't, and if the idea that I have is that they have to create music matches, it has happened to me, and I'm happy about this from an initial phase of not having to do anything. I say in position, but now we have to do this. We are required to do this. You always have resistance, but now you see happy people. I see happy people. What I've always thought is that if I saw my sister leaving the office at 3 p.m. instead of, say, 8 p.m., Considering all the work she's completed, I would be incredibly happy. There's this aspect that many have not understood. For me and for you, this is quality of life. Before, how many people did we depend on? Excuse me, even to become an accountant? How many? No, wait, I'll call you now. I
22:45 always came across as a pain in the ass. I told you I'll call you back, damn it. I mean, and this is still seen negatively by everyone, by many, Ansi Nemeh Afiz. Today's article started and said we are killing people's creativity. It's the exact opposite and those who say this have not experienced it and do not see it. And we must always consider the problem of young people at university. Because I had dinner with a dine and a reg dot because it struck me. Because he came up to me and said I've been talking to him about Claude for a long time. He said to me, today was an emotional moment. I cried, I cried. I said, what happened? I
23:32 understood what Claude can do. And I said, why are you emotional? And he said to me, but I thought about the sacrifices my parents made in making me study, in making me prepare, in sending me abroad. And I said, gosh, okay, what does that mean? But I would reassure all parents, you know, they panic deep down. You're not one of those people who, panic. Oh, my son. No, no, no. My son, my son is going abroad. My son is going to America. My son is going to apply himself too. This will be valuable for our children because it will greatly accelerate and democratize skills and skills. Absolutely. Everyone says that you don't need to graduate from Harvard to then go.
24:18 You know that at Google companies, you typically graduate from Stanford and Harvard and the HR manager of these companies, arrives and you go there. It won't be like that anymore. Those who graduate from Louie or the Polytechnique of Bari have the same type of access, but they have to follow the same path and learn. That's the beauty of it. By the way, now I'll show you a couple of projects probably already, you know, but let's show it to the people listening. Another thought I wanted to make before. Tell me your opinion. The whole purchasing part. Let's take the purchase of software that a company has to make or the purchase of services. Up until now, the purchase has been that you would go,
25:04 I mean, have lunch with the salesperson who would take you up to lunch, tell you all about it. Why are we more competitive? Why based on his skill, he would confuse you more. He would confuse you less. This convinces me, et cetera. I'll give you a discount card. So in short, there was this whole elaborate ritual involved in the sale, right? Today, I see it in my daily life. Every time I have to buy something now, it's my first step to my customized version of cloud code. I use something called Pi by Daniel Messler that I really like. A, it gives you a version more like a real personal assistant and not a Svogia or tool. What is this? Excuse me. It's a plug. I mean, how do you install it? P is a spree. skill that you install in
25:53 cloud code and it makes it, let's say close to what you want to achieve. That is diapode. It has something called a loss where you tell it, okay, what are my goals? Where you tell it, what is your ideal state and where are you today? And we try to get closer from your current state to your ideal state. Let's put it that way. And so you set your goals, et cetera, et cetera. And it has more context about who you are and what you do. But there are 3,000 of these tools here. But the interesting thing is that every time there is, I don't know, we have to do some research. Which one do you take? Or what is the best system to do some research? Tavili Serper or Goldreich's mother? Well, whatever. Okay. Every time the evaluation is...
26:42 Now do me an analysis and tell me the pros, cons, costs, and whether it is convenient or not based on our system that you know very well. It can work better. It can work worse. And every time there's a specific analysis for each specification that completely skips the landing page with FOMO. Wait, there's a discount. Pay attention. Only 10 minutes. And this radically changes the way companies buy. When you arrive, you should say something. Along the lines of, look, I'm going to connect your AI agent with my AI agent leveraging my entire AI stack, leveraging my stack. We can then directly compare our specifications against those currently available on the market. Therefore, it's a truly enormous change from that standpoint. When they say that you're killing the software, you say that the analysis is much more accurate.
27:33 And so there are things that you can decide not to buy or you can have them done directly by cloud code. Yeah. Huh? Huh? Maybe there's even a programming bias from that point of view. It's common for me to say, now, let me show you an example. And this paperclip here, it emerged. So let me show it here. So let me show it here. Let me see if I can. You use a lot of them. You work a lot. We should do. No, Mar, no, I'm immersed. And it's funny because obviously for what I do, you know, people think that I make a video on YouTube and that's it, but no. I'm completely immersed right now, D in this world of gen, but I have this paper clip, for example, it's one of the fastest growing projects on GitHub and they came out saying, look,
28:19 do you want to make a zero human company? We create, you know, framework, basically. You hook it up to cloud code or you hook it up to whatever you want, but basically you have the possibility of having a dashboard, you have an H-I-S, a CEO. You establish that, I don't know, the CEO has, you know, he uses OPAS 46 and then the CEO, you see a company basically, and you give him tasks and you say, okay, now I want you to take care of the marketing of this project. Now I want you to take care of the sale. Now I want you to establish yourself and you have a company on demand. You have a company on demand. Furthermore, the really appealing aspect is that they've created templates.
29:05 Thus, you can specify your needs. For instance, I want a company for the music industry and another for the restaurant industry, meaning you can choose from a vast array of potential business structures. This is just one example. On the other hand, you have another tool for it. For example, here, let's also explain how you get to these tools. Where do you find them? X posts on XO. So the main post right now is X where the conversation is, is let's say in preview. But your algorithm is, I would say, I've seen it. I've tested it a lot. It's really cool. The current algorithm only shows you things that interest you. You have it better than mine now because it will continue to push stuff to you. Because they are, let's say, AI agents 24-7.
29:56 Zero human company. Cloud Code Go. Let's say. Let's play what they are. Anyone who wants this level of expertise on X just has to search for the topics they want and follow. Now X has become more of a read mode than a WR mode and the algorithm adjusts it a lot. Yes, and you end up following the right people and the right software. Exactly. I think you clearly follow, you start to understand who the most interesting characters are, you know, the ones who are more advanced. So you say, okay, if there's Boris Cherny, who does cloud code, it's clear that when he speak, you know, everyone bows down because Cloutio called did it. And so you clearly have characters that you follow. And then you have, let's say many tools. Another one is Polsia. If
30:46 the regime turns Polsia around, The idea is very simple. He's a Frenchman, if I'm not mistaken, who works for Travis Kalanick and in the startup that's now called Atom, maybe that Darken and so on from Darken and so on. And he said, you know what? I'm launching a platform where you simply say, oh, I want a company. Okay, get started. I read this one about the guy who made a million. Yes, he's made a few million now, you know, in turnover. He has 6,000 live companies. Right now, I don't have the account I'm registered with, but basically you can say, I already have a company or I want a company. When you say I want a company, he
31:32 puts a team of agents on the track who start doing things for you. So he creates the landing page for you. He creates, if you want to advertise on Meta, you tell him the budget and he automatically based on the content that has been decided and generated by him for your startup. He creates the ads for you. He does the ads test. That is, he presses a button and he, he presses a button and he does all the ads and so on. So there are 3000 of these tools, new ones come out every day. On the other hand, it's also true that in my opinion, you have to get to a point where you can focus. You can't keep up with everything. I'm behind everything because I'm obsessed, but At the end of the day, you say, look, I want to do this initiative. Ah,
32:17 I need a point of reference who is an AI agent who is as reliable as possible. And then you take care of keeping yourself updated and, uh, uh, and so on today it's still manual. So I have a cron job, so to speak, which are automated back at every day cloud wakes up, goes to check a whole. series of update sites sees what the most interesting new features are tells me look we could implement this we could implement that and you continue to improve your di system so it's a world that moves at the speed of light but there are opportunities for example you start with 50 and create a startup do you remember how much the hell it cost it cost a billion lire i thought about the money you were asking outside to hire people and uh here are the various
33:06 union representatives We say that it's not that you don't hire people anymore, but you start faster, bootstrap, launch your MVP and launch it, raise more money easily and go and be more successful. Marco, I have a question. You don't talk more than OpenCloud, but OpenCloud. So what happened? No, what happened was that I distanced myself from OpenCloud because I tested it early. version so that's something to consider eh when i tested it it had just come out and was buggy like was swathers uh huge security issues at the beginning it would go down every two minutes and so you know there
33:51 was the problem of saying i want to make it a real startup in this case it's a media that then has to monetize with sponsors in a case Today, it says email seminars. It has found all the sponsors and will send emails to the heads of various marketing departments of various companies to propose sponsorship, for example, of the newsletter. Well, then that stuff has to work. You can't just say OpenSea went down or they hacked me. So I put it aside compared to, let's say, the infrastructure. However, what I'm thinking of doing is as soon as the volume increases, as I think it might, There'll be more projects. At that point, having a structure, let's say, the paperclip where I'll have my main agent, who is my SIO.
34:39 And then I tell him, look, go get OpenCL to do marketing. And he takes it and handles it himself. And he takes it. I have to handle OpenCloud myself because otherwise he won't keep up with it anymore. Nevertheless, OpenCloud keeps growing with a system in a state of great ferment. Obviously, using Nano, which is a fork, let's say that, because on the security layer, it has given me a bit more, even though since he went to work in OpenAI on the security aspect, he has done so much. Yes, done so much. Mac minis are unobtainable, unobtainable, unobtainable, because then the issue spread. Let's explain this. It's not that you need a Mac mini to run OpenCloud, because if you use the API, all the tokens behind it, run in the cloud. You don't have to run
35:28 it locally. It was more to install a model. I don't know. My parents use open cloud with a model like Kimi or installed locally. Okay. So in our next video, we'll delve into this quite interesting topic. We'll be examining what's planned for the next Google IO conference. Furthermore, I have some data regarding Gemini. Finally, regarding the upcoming Apple developer conference, it appears, that Apple is preparing to integrate Gemini into Siri. There seems to be considerable enthusiasm surrounding this collaboration, suggesting we might soon see a significantly more AI-driven Apple. I'm really curious to see Google because I wonder everything they talk about, they launch all the time.
36:16 Veo 3.1 is crazy. The new Gemini or Nano Banana seems to be the most used model. I mean. And then now a beautiful thing came out that I tested. It is Google Stitch to do the interface design. And basically then if you use cloud code, you have an MCP, you have a connector, you connect to Google Stitch. And then you... Then you suck in all the design. And I'm a good friend of him. I didn't want to write it. Do you remember it? Balsamic? Yeah, okay. What's it called? Peldi. Giacomo. Peldi. Peldi. Peldi P. What happened to it? Then around Bologna, but Pelley had a beautiful story because Pelley was an employee of Adobe in San Francisco and when it came to prototyping, he realized that there was an opportunity to make a stand- a standalone app by designing the various
37:07 mock-ups. It was even cool because it was almost for Damus. If I let my children play with it, you could draw. And Pelley, the mother, I remember this anecdote that she told me, the mother called him and said, you know, I'm about to sell the house here anyway, here anyway. And Peli turned around, saw himself in San Francisco in the studio apartment and said, no, he came to Bologna. No, he came to Bologna and launched Balsamiq. Balsamiq did this, but you're talking to me about something that at the moment is measured, eh? Well, if we want to think about what you killed, I have to say that I haven't seen him on the Balsamiq piece anymore, which does new things because you can also do empowerment. You can add that part to it. Well, Figma is doing a little less well there. Did you see? Figma is in a state of flux right now. Yeah. You know, on the other
37:55 side, for example, this is Google Stitch. Okay. So if people are looking to check it out and see what it's like, today is completely free. Meaning there's a good amount of free content. The ability to build both web and mobile app interfaces is there. You also get templates to jumpstart your project. However, there's a sticking point. You can't export the generated code. Alternatively, you could plug it into your AI agent, but it often retrieves designs that let's be Frank frequently pose issues. Don't they, they design is the problem when you use GTI, you know, you can use the skies you have front end design on cloud code. But the truth is that the design always sucks a bit instead this way you can make really cool designs because
38:40 objectively there are some incredible designs and then you bring them inside from that point on. It was truly the work of capable designers. You see, this isn't just a flimsy Canva template. This is truly good work. Serious professional work. Canva's other mentions seems to show a negative effect. Another thing that came out of Replicit, which I use a lot, is always the presentations. Zima section now. Now I remember that the biggest pain in the ass and the reason I got resigned, but which seemed to have just caused in some cases or from those who would have taken me around was having people do presentations and me doing them myself because it was a real pain in the ass either you're talented at
39:25 it, you're a designer and that's it, you're a deset what the hell did replicit do? there's the presentation tab, buddy you tell it this, i use it like this i take the brand, let's say Music match design with the colors that everyone typically has, which are fonts, colors, code, you feed it to it. And say, make me a presentation template. Ah, cool. If you want, it can even do it in PowerPoint. Okay, that's something I don't do anymore. I use the cloud. It's amazing for the Excel presentation part. Now you can give it your template and that's it. But if you want to do something, I had a case with a... friend of mine who works in the sports, he called me and said, who did this to you?
40:11 I said, look, I did it on Replay, which you can also remotely use from your phone while you're in the bathroom. And this one says, do you know how much we spend as an agency externally to have these things done? These are all, I mean, I think we described it. Then you even showed me with paperclip. This is my CEO. This is mine. But today we gave a 10 tools for those who need to use things. Yes, that changed everything. Look, there's another one. So I can show it quickly. For example, this is Remotion. It's another one that's trendy right now where you basically take your AI agent, you take cloud code, you connect it, and then you tell it, look, make me a one. A part of a video that I don't know
41:00 how to summarize. I used it to summarize the things we've done in the last 15 days. Use my logo, use images that you get from free image databases. You make the video and it creates the video. Shit, but I don't know how to explain this stuff. If you've ever made videos in your life, you realize that it's not something that you can quantify economically since you've lived all this part. So what about video? Now, motion design means you need your brand kit. First, that means having a designer who does a complete brand analysis. Then you have to write a script. You need to determine, okay, what's C? The storyboard for all of
41:50 this. And then you do the storyboard. And then there's someone who has to put the content. What content do we put in? And then you call. that video editor probably the one who knows about after effects but then you need someone who specializes in motion design i mean it was a cinema for this stuff but it wasn't just expensive it was a fucking long complicated thing that you would get like with my call you know pig in customer service say stop now oh hold on to the ground oh this makes us that's happy And today, it said you tell him to make a short video or an animated presentation. You give him the specifics or you tell him an example like this and you drink your coffee. And while you're drinking your coffee and while you're drinking your coffee, he'll do
42:38 it for you. Here it is. Marco, a question for you. Since we take a serious approach to the matter of employment, we'd prefer not to paint such a negative picture. Wait, we're talking about an agency that previously provided the services you described, an agency you themselves utilize. It's clear that it was impacted or didn't understand and continues to collect clients that it should do now. So let me give you the example of my social media manager. Okay. She's been working with me for many years. A very capable, capable, smart person. As soon as I started messing around with these agents, I called her and said, look, I've started messing around with people. And she thought, okay, she's going to fire me. I mean, finished. I mean, and what I said was, Starting tomorrow, you have two options.
43:27 Either you don't use these tools and you know that your future is near death, not just with me, with any company. Sure. Or you become number one, night owl. Good job. To using these tools. If you do it, you who give me a hand today and we produce X content per day, we produce for 10, you understand? We're making a revolution, but you have to become good at it. I have to say, he said, you convinced me. I mean, I understood that this is the direction. In two days, she completely redid my website, which for 10 years, I had a shitty landing page. And if you look at it, it's not the most beautiful website in the world. But they asked me, you know, 40,000 euros to make a website
44:14 like the one I have now a couple of years ago. Right. So the incredible thing is. that a person with zero, I tell you zero technical skills, let's talk about, I don't know what, I don't know what a server is he, I don't know, I don't know what a stage his server is. I mean, zero, I have no idea about the technical part, makes a website and now he's also optimizing the E2Geo to have super, super cool performance, Hobbit cool performance. Oh, it's beautiful. I'm seeing it very beautiful, really clean. Max done in two days by one person. No, but you're asking another question because it's another question without taking this action on her at this precise moment.
45:03 Implications for any employer considerable. The question is, would they have arrived in time regardless of her case? The problem is that you don't know what you don't know. Well, in my opinion, this is the big problem. This excuse is great. I have to write it down a bit like my wife told me the other day. Remember that the mind lies all the time. Here it was. Oh, power message that I said I'll write on everyone. Wow. Well, you don't know what you don't know. It's a classic, but it's true. If you're in an environment where these things are, If either the latest a media or will, but in our industry, who cares? A media,
45:48 a less time. And at that point, it's clear that you don't even pay attention. But as soon as I, I mean, if someone is a social media manager today, if they've listened to this video, they'll understand that I, who am just an idiot, have created a system that replaces any social media manager, right? Right. I mean, there's no need for a social media manager on my own. because the system searches better, writes better, posts everywhere, and optimizes. I mean, how can a human being do that stuff? You can't. Also, if you're in some digital sectors, of course you have to study this stuff, but the great thing is that if you use these tools, you become good at it. Well, then damn what you can do is, oh no. As an employer, you stimulated first of all, you explained what you
46:36 understood and you got down to it and worked hard. You have stimulated another person. And now you will create a network effect. Because she goes around talking at dinners with social media managers and saying, no, but I do it this way and that way. Therefore, the role of the employer in the actions you took focused on stimulation, meaning you gave back what was invested. Imagine if you had not been this type of person and there was a comfort zone in the company where everything was fine. She continued to do her job. Imagine how unlucky, so to speak, she could have been. This is a bit of the role of stimulating people, that you can create an effect on the internet. I call it a network effect, a super
47:22 disruptive effect, let's say, where everyone was dumbable. The problem is that there are no employers or people who want to do this, who say, stop everyone, come to this room. Also, because it's a pain in the ass anyway, right? You have to start from scratch and you also... have to question your skills many people might say but I have 20 years of experience I'm a designer whoa sure you understand I mean what's the alternative Marco I'm with him attending meetings all all day in his suit and tie that's a professional commitment to show I was in Milan and I passed by the Deloitte office which I said hello to oh and I saw these elegant young guys so elegant It felt like I was
48:07 at Milan Fashion Week and I really wanted to get closer and see them. All neatly shaved, incredibly clean and surrounded by beautiful young women and so on. But with all due respect, and I truly don't want to offend anyone, I have to ask, do we want to give these guys a shake? I mean, I hope. I hope at a certain point I wanted to interview them. Then I said, they'll think I'm crazy. As I walked through the front door, I said, oh my God, please make them tell these guys, cloud code. Stop using Excel, do everything from here. Because if they don't do that, we're causing these guys harm. Because there's the building next door to that studio that has figured out all this, which is making these guys ashamed of themselves. We need to get this into our heads, okay? But don't
48:56 you think, Max, also in the interest of what future job interviews will be, I mean, I expect that from now on, the job interview will start with someone telling you that you don't use AI. We take this for granted. But what do you start by telling me what your AI stack is? I mean, tell me what you use, okay? I'll assume that you use it. So tell me what you use and what you've and what you're able to do, do. Let's start from there because if you come to do SEO for Music Match, you won't I mean, you want to use the infinite amount of stuff that's available today because otherwise, compared to the competitor who instead has three guys full of AI agents, G, E, K,
49:42 C, or what have you, they'll really kick your ass off. So you're forced to have people who know how to use these tools, who know how to use them well. So that's the first question of the interview. Otherwise, what are we talking about? You might be a genius, but do you know how some people respond to you? Yes, yes, I use GPT and that's already a flat core. I say, wow, why do you want to do on GPT with everything you've described? Nothing because GPT is open now. Their new model will come out that you'll see that it will copy and tropic in all of an interface. The first problem I have is the interface. So it's difficult. You'll see it there. You realize, okay, it didn't understand anything. Then you tell it, look, repli, ah, I tried it, but I like lovable better.
50:29 Tell me why. And because the amount of stuff Replit launches on, by the way, there's one of the presidents, Michelle, he's an Italian guy who's super open on guys. Anyone who writes to him, et cetera, he launches a lot of agents, new things. The new things the CEO tells you about them, it's always there. With all due respect to the load, well, we're not even close to that. And from there, you can already judge. But if they don't use the cloud, I'll give you a very simple example for the entire cloud. Financial KPI and analysis side, like the tablet, the BN. Entire world used, I abolished the word business intelligence in my company. Because what the hell are we talking about business intelligence when you have the artificial lint? I mean, the role of someone who created these really cool there. On
51:18 the Tableau, after seeing it. Ah, have you noticed now that cloud makes you see incredible graphs in cloud? the graphical interface inside the chat and then tells you it's a... It's crazy. What are we talking about? At the beginning I had to fight that. Then you say, please, I've deleted that software and we'll save a lot of money to start with. And we're talking about a lot of money. And we'll put that money in and impose it. You have no idea how much I see it on LinkedIn. Business intelligent manager, Kia. What are we talking about? You connect what you described, Google, Analytics, or everything else. It's shocking. No, we are not. I think the key here is to
52:06 have maltamano in some companies and a gap will be created because I will make them all fail one at a time. No, come on. Your role is increasingly clearer than that of someone who goes to explain certain things because people don't have it clear. But one day I thought about something Here today, you and I, with those who are listening, feel lucky. But I also feel proud of the fact that with you, we are passionate geeks. I lose out. I mean, I have a little job for Easter on my Mac Mini or NanoClo. I who can't wait. I have it here in front of me. I say, oh, I can't wait. I can't wait. Well, there will be in one way or another among those who have done this. And it is already being created because I realized that with the people I used to talk to that I have fallen behind, I don't even want to
52:53 talk to them anymore. And this is a good thing on the other hand, but it's a comfort zone on the other hand that will crush these people. And I try in every way to stimulate people, but then at a certain point, the human being faced with a further strain, cause this is a further effort. It's not like Buka, you mentioned him, you mentioned him here. It's about raising the bar even higher. And this Easter Monday, you understand? The topic is Easter Monday. Another aspect, Max, and then we'll close. But in my opinion, I find these reflections, let's say, extremely interesting from the point of view of asking questions. Then everyone will come to their own conclusions. But in my opinion, we
53:39 should have more reflections on these issues, right? In the world of work. Another consideration, thinking about job interviews, is that I imagine that if you have to hire, I don't know, a marketing director. Now let's use an example of this type. You're not interested in seeing the resume anymore. The resume has been dead for a long time, but you're no longer interested in going into their life story, et cetera, or giving them a homework assignment saying, so what would you do in this scenario? Oh, I mean, you go and tell them. Ido, listen, tell me what you bring to my company because a marketing manager can come to them and say, look, I've,
54:26 I've customized, for example, these AI agents. I've customized a whole series of prompts for a certain type of activity campaigns and for writing content. I've refined five algorithms that help you, uh, refine five algorithm, uh, that help you write better with the right personalization. Hmm. In other words, someone comes to them and is able to say, this is the package I bring. I'm not going to describe it to you. I'm going to show it to you. I'm going to tell you, I'm going to show you. So it's a very different way of approaching work and between someone who comes to them and says, I don't know, I've never tried an AI before. And someone else who comes to them and says, look, I've done this, this, and that I've got it. That is, I come in and I bring this value to the company. There is no comparison. Meaning, you're saying, man, one guy is
55:14 going 300 kilometers per hour and the other might be exceptionally skilled, yet he can't compete. Yet, a human just can't compete when things are going this fast, see? Therefore, one has to understand this. And job interviews will inevitably move in that direction, in my opinion, in an unavoidable way. Yeah, I agree. I wanted to show two things. The first I'll share because we didn't really... You will be or barely discuss Gemini. The Gemini. And here I have a chart that if the director's team posts it, this was created by a firm. Are they posting it or no? Not yet. Okay. And basically it's the chart illustrating the,
56:04 if they send it, here it is the key usage of various models. Yes. Gemini. is gaining traction because Google has a considerable distribution between nano, banana, I see a series of factors it has leveraged. Remember that a few months ago, here, it was only open and... Yes. Cloud code, cloud, sorry, opuset. Second silver and bronze metal. Brock is doing his thing and then you'll tell me why he's growing. And as you can see, GPT, or not even a wooden metal metal. Here there's rock. I can't read this other one well because I've become blind. What do you have? Yes. There's Mimo. Wow. Now, this one here
56:49 is updated. This shows us. Furthermore, the other point I want to share with you was mind-blowing to me. As well, excuse me, of course, Go also has Notebook LM, which let's not forget, is a fantastic product. The other is a slide that an investment bank sent me, where they showed me a graph, no trivial on it. that I wanted to show you, which is this where it shows in the world, RLL media, in particular, the music or media world, the impact, the media valuation impacted by, that is, it shows. Let's take a typical example. Spotify, Netflix, and the New York Times. Are they perceived AI disruption?
57:40 They're impacted, right? And it shows you, look, look how they grow. Like it shows you Formula One, Live Nation, concerts, Roblox. As you can see, it continues to grow. While it shows you moderate risk, well, this is his stock market data. That is, is the performance on the stock market. I didn't see, look at WPP, Omnicom, these groups, you just said it. You said it? No, that's the pitch. That's it. And look at record companies because they are impacted. by the theme and so on and instead of showing high risk Pinterest ghetto images of course and you described it in all the things you said I would also add Duingo Ingo where it is collapsing before taking him to school I see my son taking a photo of the
58:27 test he'll be taking later today and then he asked me if I could quiz him on the material now everything we are describing can be seen on the stock market. Is that clear? Here. I mean, you can see this here and you can see the multiples because here it shows you how the multiples at EVA level are having an impact on that is risky ones like Pinterest. If you look at the stock market, they have a multiple that has fallen to five to eight times the beta compared to those who were at 20 times the beta compared to those. So going back to the concept of great CEOs and these are very clear about it. Here it's about protecting your company. If you're an entrepreneur, you're not doing it and we're not gurus or new consultants. You have an
59:16 impact that if you're listed is unit. Huge. Absolutely. If you're not, it's visible in evaluation. Tell me. I have billions of other things to show, but... This will be one that people will like on Easter Monday. So... send it up because i'm sure they do it before lunch before the easter egg and on easter uh something else up boha look which in my opinion is currently undervalued that is agigafa there are two things that are undervalued given what's happening given what's happening one is when carpeti who is one of the most important names in the world of artificial intelligence came out with something that it is, it's called auto-resort
1:00:07 where you can basically, ah, it's not this and this is mere fish, but in my opinion, they are two examples of this, this direction. Auto-resort basically sets a goal. Okay. You want to improve the conversion rate of your landing page when people arrive on your site and you want them to sign up for the newsletter. You want the conversion rate to improve or between free and paid users. Spotify says, I want to improve the commercial rate apart from the fact that it has an incredible commercial rate, but of course. So auto-resource basically creates a continuous loop automatically with a content continues to detest different variations autonomously. So you let
1:00:58 the conversion run and it calculates and says, okay, then let's change it. And if we use the bigger button, okay, and it continues to do this loop here. And this does AB detesting once. Yeah, exactly. They are practically AB tests. It employs a scientific methodology in a manner of speaking with A, I agent stylists reiterating and conducting further tests. Do you understand? So on, which is interesting. Another aspect, if the reg Muzah Chamesh back in it's close. What this means is that we're moving towards a predictive direction specifically Mira fish promises. An open source system where you can test hypotheses.
1:01:45 They generate hundreds or even thousands of agents, much like the simulation scene in the movie matrix. Okay. When you say, if England increases taxes by 1%, what happens if I make a press release that says, Trump says Iran, I make a press release. It says, wow, the reaction of journalists, the PDA and people will be bad. And you make predictions. These are predictive models. To be practical, one example that I tested yesterday is not currently functioning It's in a niche market and you face additional costs because the token costs money every time it isn't free. It's not free. But yesterday, for example, I
1:02:30 tested this stuff based on the analysis of your 4,000 YouTube videos. Please predict which current news story will result in the highest number of views today. The system is beginning to correlate its predictive capabilities with real-time news updates and its existing data. Predictive, in my opinion, is the what's next. Where you don't have to shoot at random anymore. No, no. Startups, try the market, pro market fee, all this crap here. You have models where you have agents who go wild and you already have extremely useful information beforehand. These were things that you're describing that were very
1:03:18 expensive. Huge. Huge. The tools were there, yes, but they often gave it. a team, they used agencies, so unfortunately they disappear. The SEO agencies, the SEM agencies, all of these, all of these. And this here is crazy. This that was just described. Crazy. Because crazy are no excuses. There are no more excuses even for those who want to start. But what are we talking about? It takes a bit of goodwill and that's it. And what was that other one? They told me about it, that You can create if you want at a startup that did it. They were talking about it because this one made three, four million euros dollars. Pulsia. Pulsia? Was Pulsia
1:04:07 that you mentioned earlier? Well, anyway, just to validate, I live off the crap that people write to me all day long. And I created my script. You have a minute. I'd like to talk to you. A minute. I'd like to talk to you about something. But shit. I mean, today, I mean, my first answer to that is... I really appreciate you asking me that. But what do you want to know from me? Oh, oh no. Because you work. Watch out. I'm not an expert. If you talk to me about things like this, have you tried any tools? Have you tried writing them? Pulsa. And I mean people on that, but I say try going to Google now. There are mods. You'll have noticed that it's changed. Remember we were saying how it's going to change. Now you can do a half mile query and it, it puts it in the mods and takes you to Pulsa. In conclusion, Max,
1:04:57 I have the answer that the definitive solution to this year's history and night, specifically the enormous traffic gridlock plaguing CZC lies in our newbie new doubling up of the line is the product. I have the solution. These fellows In other words, couldn't care less about anything. They have the product that I- Give me the Easter man today! I dream of s**t. I can't wait to buy it again. I just haven't had the time to- I mean, it's really my dream. Are you ready? Take it, I'll share it. Okay, I'm going to share it. It's a cool product, in my opinion. I mean, whoever made it is a f**king genius, and I can't
1:05:45 wait to buy it. Unfortunately, it's not a sponsored product. If you want to sponsor me, just give me one of these products, Max, and we're ready. I'm going. I'm going. Okay. This is the product. And you're going to say, what the hell is this thing? This is a brilliant idea. Oh, I saw it. You know what I mean? Yes, I saw it on Instagram. When you want, you know, you know, you know. Going on a tightrope, the ALS is small. I mean. You buy your own little rope that you train on, duh. Keep your balance like Pet the Tightrope Walker. And it seems brilliant to me. I want it right away. So I do a lot of yoga, jhalaga, stretching. And
1:06:32 the issue of balance that this thing helps you solve is not at all trivial. Because if you can balance, which means posture, you can do different things like zappa, skiing, running better. And I wondered, I often wonder why certain things come up on my Instagram feed. Instagram feed. Now I'm seeing new foils, you know, electric boards. And, you know, the electric boards of Zuckerberg with the electric remote control, but they made them with the handlebar, like a scooter. And then, this one would show up. This crazy beast, always a real monster. I find it an absolutely brilliant idea, and yet it's an example of how people Talk about artificial intelligence. Obviously, there are sectors, products that you can't just replace, right?
1:07:22 So this is an important aspect to consider. The video of my grandpa made me a little sad, actually. I envision myself more as a studious guy with a little love for books, but that's not really the points. Well, I had seen another similar video of someone who wants to build a gym, etc. You know, you have to evaluate a thousand pieces of equipment. They designed one, a digital resistance block, allowing you to electronically, electronically achieve various weight levels. In effect, it converts the weights into a digital form. These are changing. And by the way, the marketing of these companies is all on Instagram. Yes, everything. Or TikTok. And I imagine that most of those things are also done with AI and clean. Well, we have officially announced that we've, let me just check how much it's going
1:08:08 to cost. It costs $180. I can't wait. I already see you in the parks. Then every now and then I see those who have that kind of beautiful balance. Everyone looks at you and you're there saying, how does he do it? How does he do it? Here and then at that point, I'll also play around, you know? Can I do a little bit like this? Wow. The egg has arrived. We've given a lot, a lot of information. Can I say something, Max? It's much better when Paul
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