ویژگی‌های افراد کارآفرین موفق؛ از ذهنیت تا عمل (۵۱)

0:00 Tesla made by your mom, Tesla made by you, Tesla Sue. They used to say to some extent, "You give the kids a shortage." You talked about work again, but now it's not about dad's work. With this character and this spirit, People is a very interesting business. You know, all his employees left later and went to YouTube and Twitter because the fears they feed us are so strong that they take root in our minds. If you don't take these risks, these steps, and these experiences, taking risks will be very difficult for you at the age of 20, 30, 40, which is completely impossible. Most people want to become entrepreneurs. Many ca n't go to university. Many are in the middle of their careers. And

0:45 we came to this episode to talk about entrepreneurship with dear Atefeh Ebadian. And as much specific points as you want were discussed, from not wasting our time to sitting down and talking to everyone, to the fact that we must have a tool in our work for everything we do, and a thousand and one other things were discussed. This episode belongs to Atefeh, I'm sure you'll use it. Make sure you have a pen and paper in front of you. I hope you enjoy it and feel better after watching this episode. Atefeh, my dear. Most of those who follow us are teenagers and young people. It's really great. It's better than great. I mean, if we asked God for something, it would be this. And

1:35 in the past 8-9 months that we recorded, they gave us feedback on a series of episodes in a different way. One was the finance episode and the other was the entrepreneurship episode. And this sense of curiosity is present in all teenagers who want to become entrepreneurs and want tools to become entrepreneurs. Now, the tools can be going to university or taking courses. One is listening to and watching podcasts. Again, I emphasize that you should watch the podcast if you can. Yes . In this episode, I wanted to ask you to talk more about entrepreneurship, entrepreneurial tools, and use your own experiences, which have been on three continents for several decades at

2:20 different levels. Very good, Mehran. How happy I am. I mean, I feel like this is actually something we 've always agreed on, that today's kids are smart kids and they know what to look for. This conversation you made is an indication that it's true that they listen to rap, it's true that they're moving around, it's true that they're constantly scrolling up and down the screen, but in the end, the path that took us decades to walk, and these kids know at a very young age what they want and which path they want to choose. It's very great. I actually get a lot of feedback myself . One of the biggest questions, the most frequently asked question I get, is,

3:08 for example, do I want to become an entrepreneur? I definitely need a university degree. I want to become an entrepreneur. If you were to ask for one trait that I must have genetically, what would it be? That is, the questions are very customized, that is, they are precisely categorized, they know directly what they are looking for, or most of all, I get this feedback from them, recommending books to us, recommending many books. I always tell them, well, unfortunately, I have been away from Iran for many years, I don't know whether you like to read English books or Persian books. My suggestion is that you start reading English and then I will give you all the answers. Google

3:55 one of them, start reading online, read their summaries, see which one you connect with better, and then buy it. Start with an audiobook and then buy it. Like that, in fact, the conversation we had together in the book club, reading and studying, read a book two or three times so that each time you can focus on one thing, one topic, the impact of the method, and what you can learn from it. The characteristics of entrepreneurship are a very hot topic. It is also very interesting for everyone, especially for entrepreneurs themselves, because when I talk to them, for example, There 's an event, there's a case at the university. Now, I'm either a moderator or I'm going to have a

4:41 discussion between the kids, and they themselves often don't realize that they have this kind of personality. When you ask them, you take them aside and say, "How did you respond? How did you react in that situation? So you have this kind of personality and skill?" Then they say, "Oh, you're right. Well, those who are much more traditional, entrepreneurs who are much more traditional. I do n't mean that their business is necessarily an old business. They took very classic paths to create a business. Well, they're probably not very conscious and aware that they have a series of special characteristics in their daily lives. But the younger ones, like the kids, are asking

5:27 you this question, and I, who am currently in Dubai as part of my job, have become very sensitive about this issue, to pick these up and show them to the crowd . They are looking to see what kind of qualities they have and if they don't have them, how can they make the most of them? And that's very good news for me. Because in our discussion of capital, we mentioned money creation a lot. Savings and investments were two other principles that we had to work on. And money creation is one of those topics that I always maneuver more than investments and even savings. But it's a difficult task. It's

6:12 not a topic that we can provide to the entire society. That's why in our own discourse, in response to one of the questions I've asked a lot, we usually present the topics to the majority . For example, they say, "Well, you said something like this, it wasn't them, and them, and them." Why don't we ever use it as a case or a model that others will cite in social and economic discussions? We don't care about 5 or 10 societies. Something that your audience can use, all kinds of people at all levels. Creating money is one of those topics where I have bad news for you and good news. It has nothing to do

6:58 with smart investing. It had nothing to do with how you saved or your perspective on saving. Harvard University came to conduct a study . This research I'm telling you about was a very large field study. That means trying to balance the numbers in society, whether they are women or men, whether they are old businesses or new, whether they are businesses with lower or higher revenue and turnover. Even bringing in different skin colors from different geographical locations, they saw that ultimately, the way people invested, and even education to some extent, and the way they saved

7:46 during childhood or adolescence had no role in creating money and the entrepreneurial spirit of that person . It 's completely a personal issue and comes down to the individual's personality . And it's also very interesting to conclude that these people's approach to money was very important in becoming money creators, productive in the future. Our approach to money is also one of those concepts that is formed in us by the age of seven . Like many other concepts. Can it be changed? 100 I personally do n't believe that we can change people, but I do believe that people can change themselves if they want to . It's a very difficult task, but

8:34 it's possible, and all 80 percent of the wealth of the world's big businesses and wealthy people is now the wealth of the former . They are the first generation, the first generation that actually created capital or wealth. Most of them, if not 90%, came from families that were not very wealthy. Maybe the entrepreneurial spirit was not in those families at all. But these people either had the right upbringing from childhood, were in a family where the concepts were taught to them correctly and fundamentally, regardless of what environment they were in, or later they

9:19 changed themselves, changed their opinion about money. The research that Harvard University conducted said that in three issues of this statistical community, they actually share with each other, from every color, from every gender, from every age, and in every level of business, one concept, one case, in fact, one concept in society. Not only is money creation taught to us in many other ways, and those are the limitations, that is, the society, the family, the school defines the limitations for us. I always say that if you throw a child in the jungle, he will never be afraid of lions, tigers, or leopards. He may be swallowed, maybe instinctively. He

10:06 feels like he has to run away now, and he runs away more gracefully because fear doesn't paralyze him. Throwing a child in the water will teach him to swim faster than when he grows up, he will understand that swimming can drown us. If we fall into the water, we can drown. Giving too much information and putting fears in front of children reduces their risk-taking ability. That is, instead of a parent telling their children something very interesting, I happened to remember that in one of your videos, you talked about how your mother treated you when you wanted a very nice car and a house. Something that is perhaps very interesting for me, considering the same thing you said, families who

10:51 don't raise their children in an environment of scarcity. How much I am capable is one thing. How much I give my child the mentality that you are capable of and worthy of anything, the best, without limits. My ability is like this. Maybe I didn't have your vision, maybe I didn't have your intelligence, maybe no one taught me at all. That I deserve more. You are my child, you deserve it. Go all the way. You can prove different. If what my mother's family told me was " you don't want it," who would want it? If you don't achieve something like this, who will ? Our background is also that of very large, wealthy families. Well, we were like that to some extent, but when a child emerges from it

11:38 who is a so-called game changer, who changes the way the family plays, from a certain point on, that child has self-confidence and a very correct, beautiful, and principled relationship with money, he doesn't push the limits. That is, if you were supposed to do this, you would be rich by now. It's not like this at all. I don't know your father made a Tesla, your mother made a Tesla, you want to drive a Tesla. What's the point? If so-and-so has money because I had money on his back, you're just putting limitations into the child's mind. Now, if I were your height, wouldn't my father have bought me these things? I'm

12:25 so sorry, what have you become now? That is, my answer to those parents is always this: Maybe if you had bought them now, you would have been a better person, more successful. Maybe if you knew how blessed the world is and how there are enough opportunities and blessings for everyone, your mind would n't be so limited. The least we could do is give ourselves a little time if we are going to be money creators and productive in the future. Another thing that all those entrepreneurs had in common was that they didn't think money was a waste of time. I didn't think money was a bad thing, a demonic thing, a satanic thing. All religions have this to some extent, and most discussions, whether

13:10 you go into philosophy or elsewhere, try to greatly diminish the value, value, and power of money. They were not burdened by these words at all. That means they believe that money is a very necessary thing. It's a very beautiful thing. Living a beautiful, comfortable life is my right, and I am grateful that money can provide me with such conditions. I really appreciate that achieving money can show me another level of a comfortable and successful life . They appreciate money and don't even think that money is a bad thing or something ugly. The third issue that they all have in

13:55 common, but this has actually crystallized in them since they were 16 years old. From a certain point on, I might even say after they entered the job market, it was that it doesn't matter how high-income employee you are, the important thing is that that high level of income is never enough for me. They all have this mindset. That is, even if you have the highest income ceiling in the market, you actually receive it from someone who has an entrepreneurial spirit or an entrepreneurial mindset. It has happened to me a lot that they came and said, "What else do you want, what else are you

14:44 looking for, Dad?" Well, for example, you are spending money. Now, for example, you have an income here, you have this, you have that, you have so-and-so, what else do you want ? It's not asking for anything at all. It's because you consider yourself capable and worthy of being a source. We are either consumers or producers. None of them are better than that one. Neither is weaker or worse than the other. Both of them are complementing each other. It's a matter of supply and demand. They are both helping each other grow. But if you have the ability to be a source and a producer in your nature, in your mind, defined in your mind, you will

15:29 never feel satisfied with consumption. Part of it goes back to genetics, your spirit, and then the rest goes back to, for example, I'll tell you, when I was a child, I was 10 or 12 years old, I don't know if you know what I'm talking about. I sewed, I took them to school, I sold them in the summer, I remember spinning tops, I made crafts in the summer, I played with my back, I washed clothes on the street. For example, we children sold them, we went with them, we bought sausage sandwiches, salted puffs, Pepsi, and things like that. I won't say we saved. There are some children who do this kind of thing. For example, my child is going to travel now. So one day he came and said, "Mom, this is the app you're going to review about businesses. You should

16:16 review more than a certain number of them because... You're helping that business get noticed, it's giving you cash , it's making you money. I had no idea such a concept existed. I was also very worried. I said, "Don't do this, for example, now I went to the back and saw that there is nothing. Now there is some moral discussion in it. At least go and read the company's website. For example, it doesn't say anything bad about it. Try to be very restrained in your comments. That is, some tricks that are not good. But these children feel that I have to create something. The way they raise them affects them. They used to say, "Don't give children everything. Don't give them everything. If they have everything, they won't be happy. If

17:02 you buy them something, they're saying, "You give them everything. All these good things." You have a rule that you can follow. From one place to the next, none of them will satisfy you. Find out what is it inside that satisfies you. This upbringing, where I'm supposed to give the child new gifts and toys so that he'll be happy, is a very traditional upbringing, wrong and a hostage. You have to make the child aware of you. You deserve to have whatever you want in my power, but I'll give you this prelude. In another week, you'll try this, that, and that. Experience it and sit down and think about what you were doing. It would

17:48 have kept you both busier and happier. Wouldn't it be better to sit down and think about how you could even make a game? Go sit down and read. Oh, how did I make a software and then make an app for it? Those traditional stories and those kids don't grow into entrepreneurial kids. They become entrepreneurs because they had a difficult childhood where they were all labeled as rebels, or they got disillusioned and couldn't use the talents they have well later, or they spent a lifetime fighting the label of rebel in their family and in society, and then when they got somewhere, their abilities were once again confiscated by the family and society

18:34 . We were the ones who made this baby. We were the ones who raised this child. No, that child fought and was supposed to be a role model for you, a lesson that not every kind of mentality and model is appropriate in the modern world. We need to update our education methods. We must realize that, unfortunately, many of the teachings in schools and families are rooted in our own comfort. There was a project we were working on that looked at the demographics of people with IDHD. They were supposed to work on supplements and such. I'll tell you something very interesting. I can tell you that half of the cases where the stigma and label of those who have gone to the doctor and have now been

19:20 clinically examined are because the parents can't stand the noise of the child anymore, they ca n't play with them, they ca n't stand the child jumping up and down, they do n't have the patience. They prefer to be so cruel, they prefer to think that a child is not normal, rather than thinking that the father is naughty and noisy and some other things and the child is completely normal. What I mean to say is that part of whether you are an entrepreneur or feel the need to be one comes down to what kind of conscious families we have. Ability is one thing, knowledge is another. We are aware, and if we are not, it is not too late.

20:06 Now, it's not bad. Maybe the kids would like to know that there is another book called Mindset. This book has sold more than a million copies and has actually had a good market. Duke came and wrote this book. He has research behind it. He believes that we don't have anything called talent at all. The revolutionaries came and washed away everything that was there to a certain extent. I don't agree with what he says because there are different types of talent. You know, some talents. Every talent gets better with skill and experience. Of course, but the desire and the fact that you

20:53 have a love and interest in something must be something deep in your being. Why, for example, I never thought that I should go and learn fencing. Maybe there is a two-way relationship between what abilities we have and what interest we have. It definitely exists. But what does Duke believe? His belief is that he says that from a physiological perspective, looking at the nervous system, he says that it is true that all people are good artists, some are good athletes, some are good businessmen, but all good people have in common practice and determination and not accepting failure. It is true that a

21:38 pear tree bears pears, an apple tree bears apples, a plant does not bear fruit at all, but they all photosynthesize and remain and are coming to our eyes and are giving us a product. There are a number of principles and he is saying that it is very interesting. He says that if you, especially where you think your family has done poorly or you are thinking of doing something, it is better to try my luck, maybe I have the talent. There is practice and experience that is very useful. The CIA error is very useful. There is something called myelin. Around our nerve sheaths,

22:24 this myelin has now been proven. The more you practice, the thicker this membrane becomes. What does it do? It makes nerve signals travel faster without any hesitation and so on and so forth. Going to the brain means helping the brain learn that this membrane is getting thicker. The fast path, without any external interference and very guided, goes straight, starts, receives or gives its message, and well, my brain burns less sugar. My help defines this pattern, and it's very interesting, it says that this tendency only becomes thicker and thicker as a result of practice, which has a physiological base,

23:09 and it makes you consume less energy. And by the way, skill is skill, something that we become good at over time as a result of practice. Entrepreneurship is the same. You won't find any businessman or entrepreneur who hasn't failed several times in their life on the path to Christ. I didn't see it. He has not actually incurred any debts or loans several times . That is, every time he says, " I'm about to fall to the bottom now," he makes a decision. He thinks he'll create a solution and get past that stage and be able to survive, survive, and by the way,

23:55 how interesting it is because businesses, as we said before, are cyclical. If the kids have read the book Shodago, which I recommend, they should definitely read it by Phil Nietzsche. The person who created the Nike brand . This is one of the best-selling books and is very good because it touches on the realities of the world of entrepreneurship. Cruelly, what we need is a good look at Riska and how he lost Nike. He completely lost his company once, and a very interesting point he makes is that businesses always have a valley, a peak, and a peak. There is a peak in them and there is a valley. Those who are on the top of the peak

24:42 can see that valley from there. They say, "When they say, 'Jikjik Mastunt', I thought it was winter.' That is, Jikjik Mastunt is on the top of the peak, but he knows that tomorrow is the next round of the cycle in that valley. He is preparing himself mentally and physically, and with the resources he is trying to keep himself equipped and start strategizing." He says, "Those who cross those valleys will taste the pleasure of the summit of Rome, and no one has ever reached the summit overnight without crossing the valley ." So, whether we like it or not, we need practice. Whether we like it or not, we need to

25:30 have a fighting spirit. Why do they say that creating money is related to personality? And that you are a person who does not give up, a person who does not give up, a person who does not give up financially, a person who does not give up energy, a person who does not give up mentality, you believe in yourself. The world and the people have happened to me. I am sure it has happened to you too. There have been cases where the world and the people have come and said, "You can't do it, I could do it," and the world and the people have bowed down later. We did not know. We did not think that you would not go and sit in front of them. Then, when you want to question them, they will answer themselves. We had not seen this here. We did not think like this. That is why there are a minority who can do

26:18 special things and remain fighters and not give up. Another interesting thing, let me tell you. There is another book called Getting Naked. This book is by Joel Primse, who is from Vancouver, Canada. He is a very young entrepreneur. He created a luxury underwear brand for men. He was 19 when he started his business. Within three years, he was able to build a business worth several hundred million and published it, which means it even went to the market. Saham is now a writer, he makes podcasts. The kids asked Joel Primso to go search. He is a very young and very strong person. He is up to date. He

27:04 says that in the modern world, you can't be normal and create a profitable business. He says that the condition for you to be able to have an outstanding business, a special business, is that you yourself are a special person. He says that when I was 19 years old, a boy who had never had any relationships with any girls at all, until then I was very athletic, a runner, an athlete, someone would come to me and say, "You want to be a businessman in your underwear?" I would hit him, I mean, not only would I laugh, but I would insult myself. I knew that Dad, I am studying, I want to graduate, I want to go become an engineer or whatever. When I started, I would stop being normal and

27:52 be myself, with all the differences I have with those around me. The differences are differences. Forgive me, they were not without reason. My friend says, "Sir, I am not a normal person. I am myself." I want to be a drug dealer, for example. Well, we know what's good and what's bad. I understand, Dad. I'm different from everyone else. Being different is not very pleasant for me. Because I was supposed to break all those taboos that society had told me and taught me since childhood. I started with the very first mindset that we said that creative people are the ones who create money. Before I created a business, I created a new, abnormal self that I was completely normal to myself.

28:37 I mean, everyone was saying, "Dad, ca n't you work at night?" Well, I worked more at night . Now, let's recognize that people's biological clocks differ from each other. It would be better if they worked that way, but there are people who do. Now, you all come and force this child into bed and tell him to go to bed on time. It's hard to discover this in children. But my job here, Atifa, is just to shine a light in your mind that you may not always be thinking correctly . It's always possible that you're not doing the right thing. As an adult, a teacher, even a pedagogue, I think I'm talking about here, always leave that one percent that everything might not be right. Many of the phenomena that are limited to minorities come from this proverb: "

29:26 Don't go against the options." So what happened in the end? A group of people make mistakes, a large group of people follow repetitive paths, and in the end, they are not happy or satisfied. So many things have to change . Now, let me tell you about Joel Primus. In this book, Getting Naked, he says a few specific things that all businessmen and entrepreneurs have in common. He says you don't see an entrepreneur who has created a business and is sustainable in the market. He has not lost a friend or comrade . It is very common. You don't see entrepreneurs. He has created a business that has not changed partners multiple times. Whether a life partner or a business partner. He says you are on a journey along the way. There is a path

30:13 where, unlike many others, you can see your destination. Do n't expect everyone to see the destination. They are on their way. They are also doing the right thing . They don't care. But there are a few people who have the ability to visualize their destination when they set foot on an unknown path. Don't ask them to accompany you on something that is not clear and obvious to them in their minds . They can't. They are not bad people. They are not disabled people either . Made for another purpose. Your partners are the same. They may not be as capable as you were at the time of your bankruptcy. They can't, as you say, shut down reality , change reality, make something else out of reality,

31:02 or turn something that others see as a mirage into reality. This comes up a lot on the path of entrepreneurs. Therefore, losing a partner and friend is one of the typical signs of such people. The biggest reason is what we said about Jim Collins last time, which happens to appear in all his other books. He uses this maneuver to say that the fifth-level managers we mentioned are very humble and modest. They are self-centered. Their work is more important to them than their goals. You can't expect someone who values their

31:49 work to devote a lot of time to the people around them . Ultimately, I am a mother with two children and I have many work responsibilities. I can't, Mehran, have my house tidy, my food ready, and I can't take time with my child to get out of my work responsibilities. I would rather spend that time with my children. It's so tight. If my time was infinite, why not? It's okay. It's great. I can't expect myself to take care of my mental and physical health, meditate, exercise. I want to be up at what time in the evening? I want to be with London and Germany and have a meeting. I have

32:35 another meeting early in the morning. I have to go and sit in on another meeting. Then, in the middle of it, for example, at 4 o'clock, my friends are going to have tea for a week. I'll say, I'm in the middle. If possible, I'd rather call my child for half an hour. How was your day? What did you do? I'm going. Priorities change in the next meeting. Because time is a limited parameter. I always say that your capabilities are unlimited. Okay, your financial resources are unlimited, too. Time is a parameter. You can't allocate it fairly to all the things you want to do. You have to allocate more time to the things you want to get better at. Then you set your priorities. You

33:22 say, "After this turn, I'm not saying, 'My child is second.' There is always a way for you to prioritize. I had the same situation. My friends who work with me have a baby bed next to my desk. I'm breastfeeding. I don't even give him formula. I went on business trips. This child comes with a classmate who comes to the door. I have to come out every 2 hours to breastfeed. It depends on what our priorities are and how we organize our time. Do n't expect a person to do it for you, even if you have an entrepreneurial spirit. If you want to play with friends every night or have 50 friends around you every day, I have this class, I have that class tomorrow. Or you 're not yet as determined as you need to be or you don't know

34:10 what tools you need to do what you're determined to do. And you need tools for it, where to start and where to get to, a roadmap, you do n't know. This is Joel Primus's words, not mine. Another thing that is very important to him is that you have good social relationships. Joel Primus himself says that I was a very shy person. Mark Zuckerberg was the same. Many great entrepreneurs were shy people, meaning they tried very hard to be themselves. They didn't have many people around them. Jeff Bezos was the same. They weren't very people who were in society a lot. But somewhere they realized that they had to be in constant contact with the customer, with the person whose needs actually led to the creation of this business.

34:58 This communication has to be face-to-face. That is, you have to be in constant contact with the kids who play in your pitch field. You have to be in constant contact with their families. This contact doesn't need to be in touch with you or a questionnaire to ask them if they are satisfied or dissatisfied. If I'm that smart, I 'll know if they are happy or not by the way they answer hello. If I'm smart enough to offer a product to the market that I've sensed is lacking, I'll sit in a restaurant and see someone drinking my drink. I'll know from the look on that person's face whether they like the taste or not. So he's saying that this close connection with the environment is needed. Now the kids are wondering

35:44 how we can be open-minded but still have a lot of connection with the environment. Being in an environment is different from constantly interacting with or going back and forth with the environment . It's one thing for you to not isolate yourself in your own environment, in a work environment, in a closed environment where you can't get any feedback and can't communicate verbally. It's another thing for me to want to spend time with every person without the goal of being me. Let's not fool ourselves. I played a lot of these games with my brain. 20 years ago, I knew how to play tricks and how to do it. It's not related to the story. Boy, if you want to create a business, if I want a woman, in 20 years, 10 years, 2 years,

36:30 for example, I'll have a center for women. From now on, I need to be keenly aware of what my friends think is not enough and satisfactory in this market, or what service they are not happy and satisfied with. After I say it, even if I say something interesting in a family setting, maybe the kids will listen to it too. Unfortunately, because men are more productive, this criticism from women is usually more towards men. But for me, as a woman, this criticism has increased. You go to a party and the conversation turns to work. You go to a restaurant and talk to your friends in a different way. People around me say, "You didn't talk about work again. Now,

37:18 Dad's talk is mixed with this character and this spirit. I'm not saying it's right or wrong. I'm not in a position to verify this now or say it's right or wrong. But there is a typical part of the personality of these people that even when they have a business, it does n't matter if this business can be running a country as a politician. When they sit down, they look for feedback, even if it 's in a family setting or a party. A businessman, when you sit down and talk, even if it's just for a coffee, the conversation turns back to business. People like this are looking to spend their time talking about their common interests here. Now, the field of

38:06 interest means that the topic that interests them is where everyone sits together, communicates, and talks about what interests them. A certain beauty salon may be attractive to a woman, a certain brand to a man, a certain sport, maybe for someone, their business is something you can't get enough of. That's the area that's attractive to them, and entrepreneurs are passionate about their work. Their work is something they enjoy. Their work is a place where they actually experience a sense of satisfaction. Someone says, " Sir, I have to eat in the morning, go to work at night, for example, I do 5 lip-smacking, I swim 5 laps, I feel that sense of satisfaction. It's

38:52 great. For example, I'm not saying that you're doing better than that entrepreneur or that entrepreneur's work is better than yours. I hope that entrepreneur can also bring this balance into their life, but the reality is that in my experience, at least some people go swimming, it's for their physical health, to open their mind, but they don't feel the satisfaction that they get from creating, from curiosity, and from learning in any other area. This means that these three areas of creation, learning, and curiosity are institutionalized as attractive areas of life. That's why trial and error does

39:38 n't bother them as much as it would bother someone who isn't very curious or isn't looking to learn. It's true that they're paying, but they're enjoying it. I learned something. It's true that they feel like they're probably right, but in the end they think, instead, they're learning that analysis. Instead, they're not going to make that mistake next time because they're not going to get it wrong. They're going to continue and use it. What Shodog says, again in Shodog, Phil Knights says, again, has a very interesting interpretation. I repeat this to myself whenever I run into trouble along the way. He says that very fearful people never start. Weak people fall short somewhere in the middle. Only those who are strong will survive. This is the

40:26 theory of evolution. The same is actually the revolutionary truth of psychology. That is, evolutionary psychology in the modern era believes that you should not be weak. You have to start. Those who are too weak and fearful never start. Cowards, you shouldn't be cowardly and then you shouldn't be weak. You start because you are weak. You're not a coward, but you get in the way. You are getting low. They are not cowards and they are not weak. Over time, they learn to stay strong. Become stronger. They all experience this path and together they make it better and better. On this path. Another thing is that there is another book, Itg Store,

41:14 kids, read this. The store sells everything. Or I don't know what an Oring Store is. For example, what do they say about a grocery store? Not a grocery store. They used to sell everything. Maybe it's all in the hands of Bradston. Kids, go read this. This author was a Wall Street Journal writer. He worked in the stock market for years. He has studied various businesses. He is very strong in analyzing various businesses. Kids, go read his book. There are many interesting things. He says that people who are very happy with creativity, learning, and curiosity don't wait for everything to come to them in

41:59 the middle of the day to start working. What do they say? That urge they have, that urge they have to learn something as soon as possible, to experience it. The necessity that everything has to be perfect, then I can start something, and it has been washed out of their minds. Whenever you thought that everything has to be perfect, it is ready on the table. Resources. Okay, I don't know, the workforce is lined up here in front of me like this, the market is ready to sit here, for me, the consumer, I know where I'm going, I'm going from code to code, having a roadmap is another thing, let's not mix it up again, but if you think I have to do all this, I'll just start writing, I'll start writing for myself,

42:46 what does business mean? You're making mistakes. You're not as eager to learn as you should be. You're not curious. You think you know something, you know something, you want some necessities and some tools. You're waiting for them to tell you. That's destructive. As soon as you think you know something and you know something, you know what you want. That's what makes a healthy and sustainable business sustainable. This perfectionist mentality makes you lose your desire to learn, your desire to experience, and basically, you're not a person who has the spirit of entrepreneurship or entrepreneurship at all.

43:31 Strengthen these in yourself if If you're curious, give yourself a point. I want to go read and see how Mr. X got like this. I want to go read the example I gave you. What is the process of building an app like? I'm curious to see, sir, how can I build a table with just 20 screws instead of 20 ? Tomorrow I will tell you, sir, that my business is very environmentally friendly, very friendly to the environment. In fact, it treats the environment with kindness. These curiosities will actually create a competitive advantage in your mind that other businesses do not pay attention to. Stay curious and have a desire to learn.

44:18 Unfortunately, curiosity is one of those things that is instilled in your head before the age of 7. That is, children ask questions. Parents do not know what I know. I do not know what the question is. What time is it now? What time is it? I asked a question. Is there time? It is 2 in the morning. Sometimes I wake up and say, "What happened here?" Actually, now that our minds are more busy, maybe there are more things. Now, people try to be more careful and immediately turn off the lights of their minds. But asking questions is when you have a dynamic mind that does not have time and necessarily. This is what I want to tell you. It is very accidental. Many times, you come across a phenomenon and suddenly a question comes to your mind. It will come back. Why don't we ask this question now? Dad is driving, stuck in traffic

45:05 or something. We don't know the answer to the question. Instead of giving the correct address, for example, "My dear, I wish you would learn to ask." Tell me, "I'm a tannoz myself. I don't know the answer to this question." We think that if we say now that we don't know the answer to this question, our parents will break up. No, you're saying, Dad, it 's never too late to learn. You can teach your child that no matter how old you are or how old you are, you can still bring something to the table that I couldn't bring until now. You can still teach me something that I didn't even think of myself. It's necessary to give this confidence, this clapping, it's actually useful for children to be very accepting and teach them that curiosity is good. You have to stay curious, and that's how it goes until the

45:52 very end, until infinity . What do we do every day when we sit in a meeting ? You sit with your colleagues. What will happen if we do this? What happens if we go that way? What happens if we replace so-and-so with this ? This all comes from curiosity . If someone hasn't come to you and told you that this is true, you know we're all going up and down. The same thing that comes up again in the show, Phil Knight says, that all business people and entrepreneurs have to make at least a thousand trade-offs in their decisions, that they have to make a heavy-handed trade-off. These thousands of decisions are not metaphorical, they are real. He tells him that there have

46:37 been at least 1,000 places or 100 decisions along the way of doing business where they have had to make a heavy-handed trade-off, where they have had to think about it and make a decision, up or down. If they weren't curious and thought they knew everything, they wouldn't be so light-hearted. They had something in mind, so they took it. Don't confuse your curiosity with taking advice. There are two separate issues . Curiosity is that I have come across a problem that interests me, and I want to know what happened, what will happen, and what to do next. Getting advice is that I have nothing to do now. Whatever happened, I don't care where it came from. I'll go and

47:23 ask a man or a woman what your opinion is about a correct reaction, a correct behavior in this situation. That 's very much in line with what I said last time. These answers are very personal. Usually, if we are smart people, we generalize them to our own circumstances, that is, we put them in the context of our own capabilities, in the context of our own thinking, our own time frame, and the threats that threaten us. Then we use that. Part of your curiosity is taking advice from others. Part of that curiosity process is that I go and put all the responsibility on someone else and try to secure their opinion on my business. This won't work for you in the long run

48:08 . There is another very interesting book, Founders, by Jim Sonny, about People. People is a very interesting business. You know, all of its employees went on to become YouTube, Twitter, SpaceX, Planetary, and other very large businesses, like Tesla. All of these are actually Xploy or former People employees. Founders is an interesting book, if you want to read it, it's about People. It says that in the business, an entrepreneur who wants to start a startup or start a new business must take into account a bitter reality: we do n't have a short term or a short time at all. Every

48:55 year is a century because you face so many unknown phenomena that every day may demand resources and energy from you like months. Prepare yourself for the fact that in the first year or two of your business, there is no such thing as the short term. There is no short-term goal. There is no short-term allocation. You have to think long-term. You always have to think long-term. You have to be polite. He adds something very interesting. He says, "If you thought this project would take 2 months, do it in 6 months. That's it. Double it." He added one thing: "

49:42 In 2 years, first, evaluate the issues in your own concept. Because you are a startup, you are very weak. It is a very unknown field. Your decision-making and processing power is not yet that fast. Your knowledge of the market is not that strong." He says, "You should put something into whatever time you consider, whatever source you consider. For example, say, 'Sir, I need 20 million in funding.'" I need 20 million to start this business. Leave something there. If you can't make it 40 million, make it 35 million. Because don't forget that this is an unknown area. A world where you put numbers and figures on paper.

50:28 Tell me about a world where different prompts are presented to you, where they design systems, make predictions, and tell me what I want and what I don't want. Again, you are more oblivious to environmental risks than businesses that are in the environment. You see, everything is fine, but there are some risks that may not be systematic. You didn't predict. Suddenly, for example, a flood comes and all businesses are shut down for 20 days . You will suffer more damage than a business that has 5 branches in 5 other cities. They are covering their expenses here and business is booming . There is no pressure on my face. The name is still in the spotlight, the business is working, the turnover is high, the capital is flowing. Yes, it may be a little bit of pressure, but it will

51:14 not be paralyzed. The business says, "You are not like this." So the resources you are taking for yourself, if you say, "I need 5 workers," make it 10. You know that because at first your work is not coordinated enough, people may not be able to fully fulfill the responsibilities that you want. Very, very often, it takes a lot of energy in the early stages of the system to follow the job description for this, so that everyone really sits in their place. At the beginning of the system, they may do everything so that we can sit down nicely with a specific job description for each person and necessarily choose the right person for that position. So it says that you have to be prepared. If you want to

52:00 start a startup, there is no short term or short time. For that, you have to put everything you have on paper. You want to go to the bank, get a loan, or whatever. Be prepared for that number to double or triple. Equally or in everything else that is in the same Evering Store, another very interesting point that comes up is that Stone tells him, he says, you learn to measure yourself if you are going to be a good businessman. At night, you are going to sleep when you are 15 years old. Now you are 17 years old. Now you want to be a businessman. One thing that you can do from now on is to

52:46 measure your day. Measure yourself. How useful did I appear today? How much was I able to do, for example, 10 tasks that I had defined for myself and I was able to do eight of them. I was able to do eight of them. How much, for example, I had said that I must read 20 pages of a book today? Did I read them at all? If I didn't read those 20 pages, how many pages did I read? He says, measure yourself. And create a measurement system for yourself. For example, come on, say, yes, as soon as I read the book, I will give myself seven out of 10 points because the important thing for me is to start something. That's what makes it easier for me. Someone says, no, I happen to be easy-going. I'll start, but I do n't have the continuity. For example, I started,

53:34 but after reading two pages, I gave up. I give myself four points. It says that not only will it make your daily life more useful, make better use of your days, try to become more capable people, and stay on the path to success, but it also teaches you that as a businessman, as an entrepreneur, you have to measure or prioritize every single element of your business. Every single person who works for your system is one of the secrets of Amazon's success, according to Jeff Bezos himself. And by the way, it's interesting that in this book, it 's my best friend, Jeff Bezos, and they 're very close. One of the interesting points is that he said that

54:21 the bigger the system gets, the more sensitive it becomes to measuring the workforce. Even though it doesn't exist, there's no need to sit down and do this yourself. What's necessary here is to feel the necessity of this and to stay right on top of this system and constantly measure the workforce. He says that the growth of your system always depends on talent and people. It's always been like this. This is how it has been and will remain the same from now on. Artificial intelligence may come and replace some things, but in the end, the thing where you and I sit face to face and communicate, exchange energy, can never be done artificially. That's why they came to say that some things

55:07 will remain and will never be doomed to destruction . Ultimately, you need labor, now more or less. So it's very important that if your system gets big, if it gets routine, if it gets tired or exhausted, the system is over-stressed somewhere. Do n't forget that this workforce needs to be measured. The workforce is an author's talent, the resources of an author. These things need to be constantly reviewed. These are actually a series of general characteristics that entrepreneurs have. On top of all of these, something that I personally like very much and, in my opinion, is the most important and

55:54 exceptional thing about businessmen and entrepreneurs. Bring me a world of people who prioritize beautifully, measure, and make the system work for them. Businessmen don't understand that. It's necessary, it 's a necessary condition, but it's not enough. But if you bring in a person who has the ability to take risks and knows how to define risk in a calculated way for themselves, that person can learn everything with the time and energy they put in . Risk-taking is one of those components that,

56:40 in my opinion, is completely impossible to learn from a certain age onwards. Because the fears that are fed to us are so strong that they take root in our minds that that mindset or that way of thinking that is not right is built into us, and a risk-taker is not just a risk-taker, a risk-taker is not just a risk-taker. Another characteristic that comes with it is that in critical and urgent situations, he can quickly pull himself together. In the same book Mindset that I told you, children, to go read, there is an interesting phrase that says that the mindset or the way of thinking is not what we believe. We fixed it, we worked on it, and it was fixed. There is also an example that they give

57:27 about racism that says that you enter a room. I want to tell children that it is very good to work on yourself. It is very good to correct your way of thinking. Address the educational errors or shortcomings that have existed. But this is a long path that I am sure you and I are still engaged in. We are constantly trying to be conscious and aware, to be vigilant, to address it, to work on it, because it is very difficult when something in us An institution cannot be changed. It says, "There are several children playing in a room. I am a person who grew up in a society with racist views

58:13 ." Society has reached a certain maturity, or I myself have reached a certain maturity, where I changed this in myself, and now I believe I am no longer a racist. I always believe that there should be uniformity and homogeneity in the workplace . This is my belief in social rights. But in that room, my child is playing with 3 other children . He starts crying. I go into the room and see my child bleeding from his face. He says, "He hit me, he hit me." I understand that among those three or four children, one child hit me. My child is very defenseless and is still afraid of L. He is trembling with fear. This means that this child feels that he needs to be made to feel safe. At

58:59 that moment, when a mother or father loses his brain, instinct does not give you the opportunity to see what is right and what is wrong. You want to judge quickly and react quickly. There is a child of color in that group. Immediately, you go and point your finger at him and say, " What right did you have to hit my child?" I have an objective example for him. The difference between a mature person and a risk-taker who does not miss opportunities and can handle sensitive situations well is that the father of that child, who has colored skin, later turns out to be the President of the United States, and he may not be. Can you leave a negative mindset about

59:47 yourself in the group forever? Or can you teach your child something about how to behave properly, and you yourself will too? Leave a good and positive impression of yourself among the crowd and among influential people . All those people who say our mindset has changed should learn that in urgent and critical times, if they can think without judgment and make the right decision, that person is a person whose mindset has truly changed. A person who comes to take risks is ready for that moment, has prepared himself for the unknown, knows that if he faces a crisis, if the risk is calculated, he knows that

1:00:33 if he suddenly faces a crisis, how to make a decision that does not put more burden on his system, and at the same time, does not deprive himself of the opportunities that the same risk may create in his path. That's why I say to children when I talk to students or children when I talk to them about their work issues: taking risks depends a lot on how much experience you have in your life, how much trial and error you have made, how much fear you have overcome. If you didn't let your fears go, if you didn't do anything, if you didn't fail, if you didn't sell those spinners, the wind blew them all away. If you went and

1:01:18 said you wanted a koblene for 300 tomans, your friend came and said, "I sewed it myself, it's better than this, I'll give you 400 tomans, come buy it." If the teacher doesn't question you, why are you here? Are you selling these at school? These are all threats. You fought it and learned. If you haven't taken these risks, these steps, and these experiences, taking risks will be very difficult for you at the age of 20, 30, 40, and I don't think it's possible anymore . This characteristic of risk-taking has been written about in books . The children should go and read. How can they at least encourage this in their children? They support the children a lot, they do

1:02:04 n't let them make mistakes, they have to make mistakes, they make mistakes, then they come and tell them, "See, you didn't do anything. If they're weak, they'll be beaten up. If they're strong, they'll be beaten up in front of everyone. They'll tell everyone, "You made a mistake, what are you afraid of? Let them make mistakes and make mistakes yourself. But it's calculated. You don't want to throw your life into the fire. You don't want to do something that wo n't give you a chance to live in another society. All of these things should be calculated. And all of these characteristics are characteristics that they have. Mehran asked me a question. Now there are a bunch of kids who are very advanced. They know what they want. They know all of these things

1:02:51 that you and I say. Well, these are obvious. They're telling the truth, but I myself still have to listen to these obvious things from time to time . It's very important that they are still at the beginning of their work. No one has come to sit in front of me and tell me this obvious fact. I experienced it one by one, I fought for it one by one, I paid for it one by one. I thank God that at least I didn't get less, but after I realized, Dad, that these things I've been fighting for my whole life are not wrong at all. It is absolutely necessary. The difference is that you know this is necessary and don't spend time and energy fighting yourself and others,

1:03:36 even though you think, "I'm so abnormal, what's wrong with me?" Everyone is criticizing me. The difference between the two is a lot. It takes a lot of energy from you. Now that I understand, Dad, these were horses. These were all part of my personality. Or you or many other people. People say, "How much time did I spend proving so many things that were not necessary at all? Or how much was I involved with myself? Or how much did I not know how to use this good talent? How much faster could I have found some things? A lot of talk is made about this. But for those kids who came back to me, they said, "We are looking for tactical advice." That is, now we have all reached this maturity. We know.

1:04:23 Introduce us to a method. We have a business. Business is not empty IDs about it. In fact, we studied the Master Market or the Bazaar. Introduce us to a book. I suggest that those kids read Startup CEO. Startup CEO is a very useful book by Matt Bloomberg. I still go back to it every day, especially when a part of my work is private equity and venture capital. It still comes down to that business. It tells you how to write a pitch book. These other terms, I can't speak Persian. I think it's very specific to the business world. Do a market feasibility study. It means come and see what position your product or service will have in the market. Get to know your competitors. It

1:05:10 gives you diagrams, charts, 1, 2, 3, 4 lists. Where should you start? Where should you go? I have a suggestion for you. It 's in all the books of Mbaiya. You can talk to any entrepreneur and review them, but maybe they can't necessarily classify them. That is, like a classifier, they tell you that you can start any business you want. If you want to offer a service, you need to know three things: the product or product, what you want to create, what you want to offer. You must know it completely, completely, that is,

1:05:56 not just for yourself. You must know all the similar products and services in the market. You must know your strengths. You must know what your weaknesses are. You must know what the volume of the market is that you want to have later. Your strategy is one thing to want 90 markets, but it is another thing to want 10 markets, 3 markets like Lamborghini. The volume of the market is different from the added value you have . Each of these has its own strategies . One of the reasons you need to know your product or service is because of what strategy you want to use to enter the market. One of the reasons you need to know your competitive advantage is whether you want to be Ferrari or Lamborghini or whether you want to be Toyota. You want the

1:06:44 competitive advantage to be in being cheaper or in, for example, having a zero to 16 second time. Each one has its own world. So you have to know your product. After that, you have to know the market. Which market do you want to launch that product in? Do you want to launch it in Iran? Do you want to launch it in Dubai? Do you want to launch your product in Canada? Do you want to explain this product to schools? Do you want to explain it to athletes? Do you want to present this product in the transportation system? Your product can be used in different parts of the market, but you have to fully understand the part of the market that is your target market.

1:07:33 And then you have to know the business. That is, first, the market is one thing, the product is one thing, the business is one thing. Yes, the market and the product come together with the same business, but there are different businesses that have come up. What are they like? Like digital banking, it's the same bank, it has the same normal market, it offers the same product or service, but the type of business is a different business altogether. Digital banking or a digital bank is completely different from the physical banks that we work with. The product is the same service, the market is the same market, the

1:08:20 type of business that you want to offer that product to the market can be a different business. That's why I'm telling kids to pay attention to this. Things that cannot be seen. Paying attention can create a whole new business. The person who first came and created Piplo didn't think that you, sir, could go and buy something with online banking . Go buy something with your mobile phone and use online banking . He thought I would come as an intermediary and provide mediation. I want them to buy and sell something through me. I'm going to add some attractions, some facilities that will make the business very attractive . Get to know these three. That's what's in my service. I

1:09:05 think the precursor is that we got to know ourselves, meaning we understood what should happen. This is all about life, Mehran. That is, if I know what my emotional strengths are and I value myself, what value my business creates, and I believe in it, I will choose the right market for it. What is the reason for immigration? That's one of the reasons . We don't want to settle for less than we believe we deserve. We didn't come here to first understand the market and then create a product for it. That's a business model, because it's not, but it's not something internal anymore. It does

1:09:51 n't come from within us. Usually, second and third businesses are like this. I came here, I have a line of business, I created a system, I fed that initial passion, I created a business, I got to know myself, I got to know the product, I got to know the market. Now I have a platform. Then I come here, I see the needs of my market. In the same market that I'm already involved with, I'm working on it. I want to use market chats to offer other things. But first, the product that you're connecting with depends on your education, your family, your vision, and your personality. Maybe I'll never be able to sell cars. It depends on many things. Maybe I'll never be able to become a good hairdresser. It depends on 100 things,

1:10:38 even though I know the market needs a lot of hairdressers. You see what you want to offer. What is attractive to you? What service? What field, if chosen wisely, can actually match the market's needs? It definitely should, because the next step is to identify the market. If not, you need to find the right market for it and present your product or services in that right market. Then think about what business, in what way, would give me the least cost and the most and best return. You might ask me about that. Can I become an entrepreneur without a degree? Can we not go to college? It's a

1:11:26 very difficult question. Anything can be done. Anything can be done. What I tell my children is, can I become a musician who becomes very rich? My daughter once loved singing or dancing. Of course, it can be done. But the risk is, what percentage of our society, our artists, are musicians or artists who have been able to have a sustainable business and always remain at the top and know that their lives are turning around and they can leave something behind? It's very, very small. But

1:12:12 of course, if you're a very good engineer, a very good doctor, a really safe and secure career, you know, you can make a living. At least there are some jobs

…