S3 - Leadership, identity and decision making through business plans & report writing (Video 2)

0:04 welcome back Trailblazers today we're learning all about branding what is it and how can social entrepreneurship can contribute to a company's identity and branding let's start off my learning the definition of branding branding is how businesses give their company its own personality and style branding helps increase brand awareness and an excellent brand means that people can recognize and remember it easily from the slogan to the logo colors and way you talk about your business it can help drive more customers and investors branding helps make your company stand out and shows people what it stands for and why it's special a key component of a company's brand is its name in addition to the values mission and vision you and your team will need to decide on a company name the company

0:50 will carry this name throughout the entire ja company program process so it is important that you choose it wisely and make sure that it reflects the company member's vision for the company the company name should be brief short creative and new easy to pronounce in the customer's language legal memorable and catchy national International the Doom Twitter handle and Facebook page should all be available for it Timeless instead of trendy unmistakable on Google let's think about the solar panel company after careful research and following the guidelines above they have selected the name solar wise reflects wisdom and knowledge in solar technology available as aom domain Twitter handle and Facebook page Timeless and clear on Google search results a strong company

1:35 name is key but wait there's more your logo is the face of your business just as we choose our company name wisely your logo should reflect your vision chose an idea and the successful future you aim to achieve once you have a catchy name and a logo that captures your mission is it key to consider how social entrepreneurship weaves into the very fabric of your Brand's identity social entrepreneurship isn't just about doing business it's about solving social problems with innovative solutions it gives your brand a powerful purpose Beyond profits directly linking your work to the sustainable development goals SGS were passionate about let's take a look at solar wise solar wise built their company in alignment with sdg7 affordable and green energy in their company branding they share with

2:21 the public that they are not just selling solar panels they are on a mission to light up homes with clean energy combating climate change and promoting sustainable communities this commitment to making the world a better place becomes a Cornerstone of their branding making their company not just memorable but meaningful and impactful when customers see the solar wise brand they don't just see a company they see a movement they want to be part of their dedication to social entrepreneurship tells a story that resonates with people's desire to make a positive impact this connection is what sets them apart in a crowded Marketplace attracting customers and investors who share our vision for a sustainable future so as you continue to build your brand let's remember that your company identity is not just in the products or

3:06 Services you sell but in the change you aim to create creating your company's brand requires many collaborative decisions just like running a company involves lots of decision-making and this process can often be timec consuming and tough therefore listening discussing and negotiating with your team members before arriving at decisions will be important throughout the company program SWAT strength weaknesses opportunities and threats analysis can be a helpful tool to pause reflect and pivot as necessary in The Innovation management process it is important to remember the iterative nature of creating and running your business as you work through the phases of project management and transition from planning to execution you may also move back and forth between the stages of design thinking for certain tasks

3:53 such as creating your brand or improving a product service based on customer feedback SWAT can be a strategic tool tool that helps ensure that your decisions are informed strategic and aligned with our overarching goals of sustainability and impact through SWAT analysis you're not just making choices you're embarking on a thoughtful journey of reflection that considers our internal capabilities and external possibilities and there you have it company branding can be the spark that ignite a business's journey and help others see and understand the incredible work being done your journey continues what impact will you create stay in ired and keep working hard towards the successful future that you are aiming to achieve